DMNews: Mr. Samsung answers consumers' questions, Target cuts 85 marketing jobs

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November 2, 2009 Check out DMNews on your smartphone  Today's News Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites Chantal Todé Samsung, conducting a test for more than six months on BestBuy.com, found that it could increasingly interact with consumers via a "Mr. Samsung" expert who answers consumers' questions on the retail site. The company discovered that consumers tend to view products more often after interaction with Mr. Samsung, says Kris Narayanan, director of integrated marketing at Samsung Electronics America.   Target eliminates 85 marketing jobs Chantal Todé Target has eliminated 85 positions as part of a reorganization of its marketing department. The company said in a statement that it "routinely evaluates all areas" to ensure its organizational structure is efficient and that staffing levels meet its changing needs. The position eliminations were not specific to employment levels or skill sets, according to a company spokesperson.   K&G Fashion to launch first mobile effort with Responsys tool Dianna Dilworth K&G Fashion Superstore, a Men's Wearhouse brand, is planning a foray into mobile marketing using a Responsys toolset. The brand is trying to reach consumers who typically don't respond to other direct and digital methods, said Claudia Lugmair, manager of e-communications at Men's Wearhouse. The effort is expected to begin next year.   Expedia CruiseShipCenters to expand online booking Dianna Dilworth Expedia CruiseShipCenters will launch an online booking tool in December aimed at growing the brand's customer base and building consumer loyalty. The brand is using an e-mail effort to promote it. The company will launch the tool in time for cruise-booking season, traditionally January and February.   Amsterdam Printing awards Statlistics masterfile management Amsterdam Printing, a catalog retailer of stationery and office products, awarded Statlistics management of its masterfile, effective November 1.   From the Print Edition Travel Channel wins brand game Dianna Dilworth Marketers are finding success building Facebook games and fan pages to engage customers and build loyalty   A healthy focus on customers Mary Elizabeth Hurn Healthcare companies understand an open dialogue with consumers can increase brand loyalty, so loyalty programs have been an effective tactic ever since pharmaceutical companies began marketing directly to consumers.   Web Weekly Five Questions for: Matt Langie, senior director of product marketing at Omniture Dianna Dilworth Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership   more » Today's lists and databases MGI's Travel & Timeshare Masterfile New list — MGI's Travel & Timeshare Masterfile — MGILists — This file provides postal, telemarketing, and e-mail access to households with disposable income who also practice long-term vacation and travel planning. It is 51% female.   Adorned Pampered Pet Owners-Buyers New list — Adorned Pampered Pet Owners-Buyers — The Rich List Company — This file contains high income buyers who have purchased expensive items for their household pets, including cats, dogs, birds. Average household income is over $100,000. Usage includes Animal Legal Defense Fund and North Shore Animal League.   Hospital Email Database New list — Hospital Email Database — SK&A Information Services — This file contains the business e-mail addresses of hospital decision makers in the SK&A Hospital database. Every e-mail is matched to a name, business address, phone number and fax number. All e-mail addresses are CAN-SPAM compliant, permissioned and business domains only. The file is telephone-verified every six months.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Deadline to nominate direct and digital all stars for 30 under 30 extended to November 4 CLICK HERE to nominate someone today Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles
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