DMNews: BBDO Toronto wins Smart

April 16, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News BBDO Toronto wins Smart Lauren Bell April 15, 2009 BBDO Toronto has been named AOR for Mercedes-Benz Canada's Smart brand, following a three-agency RFP. All three agencies competing for the account had worked with Mercedes-Benz Canada before. BBDO Toronto has been the AOR for above-the-line work for Mercedes-Benz Canada since early 2008, but has never worked on the Smart cars.   Publicis Groupe acquires Swiss digital agency Mary Elizabeth Hurn April 15, 2009 Global communications firm Publicis Groupe has acquired Nemos, a Zurich-based digital agency that focuses on multimedia and Flash programming. The agency will be integrated into Publicis Modem Switzerland and aligned with Publicis Modem, Publicis Worldwide's digital branch.   Chick-fil-A partnering with BrightWave Marketing on e-mail Dianna Dilworth April 15, 2009 In its next e-mail marketing message, which will be sent next month, fast food chain Chick-fil-A will promote the rollout of a new peach milkshake flavor that will be available for a limited time. The effort is part of an ongoing revamp that the restaurant chain has been doing on its e-mail program since it teamed up with Atlanta-based BrightWave Marketing about nine months ago.   Andra partners with Adlucent to boost online retail sites Bryan Yurcan April 15, 2009 Andra Group today announced that it has selected performance-based search marketer Adlucent to help steer online shoppers to its Andra Group online retail sites HerRoom and HisRoom. HerRoom and HisRoom are online lingerie and men's underwear retailers based in Dallas.   Questex switches to integrated auditing Lauren Bell April 15, 2009 Business-to-business publisher Questex Media has switched auditing companies in an effort to better represent its audience across multiple media. Questex has cancelled its BPA membership and is now working with Verified Audit Circulation.   Cindy Marshall joins Pace as president of e-commerce Chantal Todé April 15, 2009 Cindy Marshall has joined Pace Communications as president of the e-commerce division, which includes the multichannel brand Exclusively Weddings. Prior to joining Pace, Marshall was the head of marketing and e-commerce for The Vermont Country Store. From 2001 to 2004, she was VP, marketing for jewelry and tabletop multichannel merchant Ross-Simons. She currently serves as a secretary of the New England Mail Order Association.   Gardeners list now available April 15, 2009 Infinite Media has introduced the Northrope Gardeners list to the market. This list is composed of people who enjoy gardening and improving the outside of their homes.   In This Week's Print Edition Direct mail tale can have a happy ending Peter Towner, account manager, Japs-Olson Company April 06, 2009 These are the best of times and the worst of times — a tale with a present day ring to it for us all.   Yahoo's March Madness widget could have tied in to the social experience Andreas Roell, CEO, Geary Interactive April 06, 2009 Our agency is full of sports fanatics. Every year, we draft our March Madness brackets, post them on a communal wall and try to practice sportsmanship.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Golf/Travel April 16, 2009 New List - Golf/Travel - Owenoak International - Description: This file contains wealthy golfers and travelers.   Real Estate Professionals April 16, 2009 New List - Real Estate Professionals - eTargetMedia.com Inc. - Description: This file contains professional contact in the real estate industry.   Diet and Nutrition Enthusiasts April 16, 2009 New List - Diet and Nutrition Enthusiasts - Direct Group - Description: This file contains people who are interested in diet, nutrition and maintaining their health.   Broadband SOHO's at Verified Residential Address April 16, 2009 New Selects - Broadband SOHO's at Verified Residential Address - MidAmerica Lists Inc. - Description: This file contains North Americans who use broadband Internet.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Problem Solver: Is it smart for an online business to use direct mail? Copywriter Dean Rieck explains why online businesses should not limit their marketing initiatives to online-only and how they can reap the benefits of a direct mail campaign. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Database Weekly: Airmiles to help others manage loyalty programs

April 16, 2009 Check out DMNews on your smartphone News Airmiles to help others manage loyalty programs Lauren Bell April 15, 2009 Airmiles, the rewards program owned by British Airways, is launching a new company devoted to managing white label loyalty programs for other businesses. The Mileage Company, which went public this week, will run the existing Airmiles program and British Airways' frequent flier program, BA Miles. It has yet to announce any other clients, but expects to begin developing or managing other frequent flier and rewards programs within the year.   Majestic Realty Co. partners with Microsoft and ExactTarget Dianna Dilworth April 14, 2009 Commercial real estate developer Majestic Realty Co. is expanding its e-mail program with a new partnership with three technology services companies: Microsoft, ExactTarget and Neudesic. The relationship is being led by Microsoft. Majestic Realty is using Microsoft's Dynamics CRM 4.0 product to create and track campaigns, Exact Target's e-mail platform and Neudesic's implementation consulting services.   Maximizer looks internally for new leadership Lauren Bell April 13, 2009 CRM provider Maximizer Software appointed Vivek Thomas as its new president late last week. Thomas, who is currently managing director of Maximizer's Europe, Middle East and Africa (EMEA) division, will enter his new role on June 1, replacing current president John Caputo. Thomas is expected to bolster the company's mobile CRM efforts and grow its footprint among small and midsize businesses.   Valpak franchises opening up Bryan Yurcan April 09, 2009 Direct mail advertiser Valpak said it would be refranchising at least 15 of its company-run operations over the next two years. The initial focus will be on refranchising the New York City and Houston markets, with Minneapolis, Tampa Bay, Chicago, Boston and Los Angeles to follow.   Macy's refuses to hand over customer data Lauren Bell April 09, 2009 With a trial set to start next month, Macy's remains locked in battle with the Los Angeles District Attorney's office over the privacy of its customer data. The department store chain was originally targeted by the office on a false advertising charge of selling children's jewelry containing heavy amounts of lead under a "lead nickel free" banner.   Column Marketing and audience development using custom sweepstakes Mike Zane, Director, online sales and interactive marketing, Publishers Clearing House Online Network April 15, 2009 Custom sweepstakes offer brand advertisers the opportunity to communicate with existing and potential customers using engaging sweepstakes and winning opportunities. This interactive and fun marketing tool is used to draw attention to a brand and its products and services and invites people to join with no obligations or requirements.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The cold hard facts: The real ROI of ACS Raymond Chin, VP of product development for GrayHair Software April 15, 2009 Here is what you need to know. More than 44 million people change their mailing addresses each year, according to the US Postal Service. The USPS charges as much as 50 cents per address for each change of address notice it sends manually. Sending your mailings to out-of-date addresses increases your mailing costs, and your mail piece may arrive late or not at all.   The 2009 DMNews Essential Guide to Lists & Databases is now online January 26, 2009 The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.