DMNews: BBDO Toronto wins Smart

April 16, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News BBDO Toronto wins Smart Lauren Bell April 15, 2009 BBDO Toronto has been named AOR for Mercedes-Benz Canada's Smart brand, following a three-agency RFP. All three agencies competing for the account had worked with Mercedes-Benz Canada before. BBDO Toronto has been the AOR for above-the-line work for Mercedes-Benz Canada since early 2008, but has never worked on the Smart cars.   Publicis Groupe acquires Swiss digital agency Mary Elizabeth Hurn April 15, 2009 Global communications firm Publicis Groupe has acquired Nemos, a Zurich-based digital agency that focuses on multimedia and Flash programming. The agency will be integrated into Publicis Modem Switzerland and aligned with Publicis Modem, Publicis Worldwide's digital branch.   Chick-fil-A partnering with BrightWave Marketing on e-mail Dianna Dilworth April 15, 2009 In its next e-mail marketing message, which will be sent next month, fast food chain Chick-fil-A will promote the rollout of a new peach milkshake flavor that will be available for a limited time. The effort is part of an ongoing revamp that the restaurant chain has been doing on its e-mail program since it teamed up with Atlanta-based BrightWave Marketing about nine months ago.   Andra partners with Adlucent to boost online retail sites Bryan Yurcan April 15, 2009 Andra Group today announced that it has selected performance-based search marketer Adlucent to help steer online shoppers to its Andra Group online retail sites HerRoom and HisRoom. HerRoom and HisRoom are online lingerie and men's underwear retailers based in Dallas.   Questex switches to integrated auditing Lauren Bell April 15, 2009 Business-to-business publisher Questex Media has switched auditing companies in an effort to better represent its audience across multiple media. Questex has cancelled its BPA membership and is now working with Verified Audit Circulation.   Cindy Marshall joins Pace as president of e-commerce Chantal Todé April 15, 2009 Cindy Marshall has joined Pace Communications as president of the e-commerce division, which includes the multichannel brand Exclusively Weddings. Prior to joining Pace, Marshall was the head of marketing and e-commerce for The Vermont Country Store. From 2001 to 2004, she was VP, marketing for jewelry and tabletop multichannel merchant Ross-Simons. She currently serves as a secretary of the New England Mail Order Association.   Gardeners list now available April 15, 2009 Infinite Media has introduced the Northrope Gardeners list to the market. This list is composed of people who enjoy gardening and improving the outside of their homes.   In This Week's Print Edition Direct mail tale can have a happy ending Peter Towner, account manager, Japs-Olson Company April 06, 2009 These are the best of times and the worst of times — a tale with a present day ring to it for us all.   Yahoo's March Madness widget could have tied in to the social experience Andreas Roell, CEO, Geary Interactive April 06, 2009 Our agency is full of sports fanatics. Every year, we draft our March Madness brackets, post them on a communal wall and try to practice sportsmanship.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Golf/Travel April 16, 2009 New List - Golf/Travel - Owenoak International - Description: This file contains wealthy golfers and travelers.   Real Estate Professionals April 16, 2009 New List - Real Estate Professionals - eTargetMedia.com Inc. - Description: This file contains professional contact in the real estate industry.   Diet and Nutrition Enthusiasts April 16, 2009 New List - Diet and Nutrition Enthusiasts - Direct Group - Description: This file contains people who are interested in diet, nutrition and maintaining their health.   Broadband SOHO's at Verified Residential Address April 16, 2009 New Selects - Broadband SOHO's at Verified Residential Address - MidAmerica Lists Inc. - Description: This file contains North Americans who use broadband Internet.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Problem Solver: Is it smart for an online business to use direct mail? Copywriter Dean Rieck explains why online businesses should not limit their marketing initiatives to online-only and how they can reap the benefits of a direct mail campaign. Click here to read. FREE WHITEPAPERS View More Research
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