DMNews: LasikPlus taps Quigley-Simpson as AOR

August 4, 2008 Advertisement Today's News LasikPlus taps Quigley-Simpson as AOR Lauren Bell August 01, 2008 LasikPlus Vision Center, a provider of laser eye surgery, has named Quigley-Simpson as its agency of record after a six-month trial period. Quigley-Simpson will work with LasikPlus on its brand strategy, online presence and multichannel direct response campaign.   Interpublic Group acquires stake in Huge Bryan Yurcan August 01, 2008 The Interpublic Group has reached an agreement to acquire a majority interest in interactive agency Huge. The shop has had clients such as IKEA, JetBlue, NutriSystem, Scholastic and The Warner Music Group. "Marketing services in the interactive space has evolved well beyond site development and interface design," said Michael Roth, Interpublic chairman and CEO, in a statement.   Meredith strategizing to beat Q4 slump Lauren Bell August 01, 2008 In its report on fiscal year and fourth quarter 2008 losses earlier this week, Meredith Corp. outlined a strategy that executives hope will offset decreasing advertising revenue and higher production costs facing the publishing industry by controlling costs, maximizing market share and establishing new revenue streams.   Mobile traffic alerts reach the motor city Dianna Dilworth August 01, 2008 The Michigan Department of Transportation and Detroit television station MyFox2 have teamed up with mobile services firm 3rd Dimension to offer real time traffic alerts throughout the city. The ad-supported application for mobile devices gives drivers access to more than 600 traffic cameras operated by the Michigan Department of Transportation.   Belardi/Ostroy has two new catalog buyers lists August 01, 2008 Belardi/Ostroy has been appointed list manager and broker for multichannel catalogers Uno Alla Volta and Cooking Enthusiast. Uno Alla Volta offers artisan crafted products from around the world, including jewelry, home décor and collectibles.   In This Week's Print Edition Loan provider looks to UGC Ellen Keohane August 01, 2008 Advance America, a payday advance company, has launched a new campaign, "Who is there for you?" encouraging people to share stories about those who have made a difference in their lives.   NBC uses e-mail to attract Olympic fans Dianna Dilworth August 04, 2008 NBC Universal is hoping e-mail alerts for its NBCOlympics.com site will help engage fans dur­ing the summer games in Beijing, August 8-24. "Audiences have been fragment­ing for years by the explosion of cable channels, the Internet and other options," said Hayle Chun, director of digital media at NBC Sports and Olympics in an e-mail to DMNews.   Today's lists and databases National Geographic Society International August 04, 2008 New Management - National Geographic Society International - Direct Media - Description: This file contains an edu­cated and affluent global audience, most of whom have an above-average house­hold income and hold senior, professional and managerial positions.   Timeshare Speculators August 04, 2008 New List - Timeshare Speculators - JF Direct Marketing - Description: This file contains individu­als who have purchased timeshare prop­erties throughout the country. They are speculators who have purchased these properties at discounted prices. These individuals have discretionary income and can be categorized as risk takers.   Pro-Life Donors to the Institute for Religious Values August 04, 2008 New List - Pro-Life Donors to theInstitute for Religious Values - Mary Elizabeth Granger & Associates - Description: This file contains staunch pro-life donors, many of whom have made donations in excess of $100. This file is 80% Catholic.   All-American Kids Games & Products August 04, 2008 New List - All-American Kids Games & Products - eTargetMedia.com Inc. - Description: This file contains online users who have one child or more. These subscribers are always searching for the newest games and the best deals. They have provided demographic information and enjoy receiving offers about what is on the shelves and what will soon be available.   Classifieds Database / Circulation Analyst Leader Position Summary Lead all aspects of the direct marketing database: circulation/list management, data hygiene and data information strategy. Responsibilities Serve as direct marketing database strategist, working with IT to create new fields for customer segmentation. Oversee and develop marketing database hygiene tactics and hygiene team. Serve as an internal consultant for marketing, leveraging an understanding of the market and database. Work with Marketing Department to develop targeted mailing lists. Actively monitors and tracks available technology related to customer relationship management and direct marketing opportunities. Experience/Education: Bachelor's degree in Marketing, Database Marketing or related field. Master's Degree preferred. 1+ years experience in direct marketing or database marketing environment. Foundational understanding of database management, customer file management, direct mail circulation planning, database marketing. Experience with B to B circulation and databases. Apply via company website (www.hach.com/careers) to job number IRC 3849. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Online Marketing Manager  $75K Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Asst Circulation Mgr (catalog) $50K Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Marketing Specialist $60k Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Sr. CRM Specialist - $72k Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Account Supervisor-Direct Agency - $80K Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. MADISON EXECUTIVE SEARCH Direct Marketing and Catalog Specialists. LEAVE THE RECRUITING TO US. Mimi DAmelio and M. Ward Perrott Phone: (203) 431-6565 Fax: (203)431-6060 Email: Ward@directexec.com Website: http://www.directexec.com/ In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Podcast: Q&A with Greater Than One CEO Elizabeth Apelles New York-based digital agency Greater Than One chats with DMNews about trends, tactics and challenges - Click here to read.  WHITEPAPER LIBRARY View More Whitepapers DMNews Jobs Market President/CEO Mailing & Fulfillment Service Association Alexandria, Virginia Sales Executive ShipShapes United States Database / Circulation Analyst Leader Hach Company United States Senior Manager of Catalog Circulation Draper's & Damon's Southern California, California Circulation Manager S&S Worldwide Colchester, Connecticut Canadian Media Buyer Company Confidential United States
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