DMNews' SearchBuzz: The case for disruption

September 2, 2008 Advertisement Latest developments in search marketing, from the editors of DMNews: Feature The case for disruption Sara Holoubek August 29, 2008 Here I am, rounding the corner of 28th St. and Park Ave. in New York when, suddenly, I am hit by a guy coming at me with a flier for a local deli. A polite "no thank you" did no good — this last link in the marketing chain was listening to his iPod. Of all urban advertising vehicles, the people handing out fliers are definitely the most disruptive, much like a pop-up window that spawns an endless cycle of new pop-up windows.   Have news? Reach Sara Holoubek at saraholoubek@dmnews.com. From DMNews.com 'Google killer' remains elusive Ellen Keohane, Mary Elizabeth Hurn August 29, 2008 Google is far from being unseated as the dominant player in the US search market. Accord­ing to ComScore data for July, Google led the core search market with 61.9% of searches conducted in the US.   1-800-Flowers.com launches Blackberry store Bryan Yurcan August 29, 2008 1-800-Flowers.com this week launched a mobile store available on Blackberry smartphones. The new Mobile Gift Center, a Blackberry application, is designed to provide quick access to customers on the run or who need a last-minute gift, according to the company.   Aegis Group reports results for first six months of 2008 Ellen Keohane August 28, 2008 The Aegis Group plc, the parent company of Aegis Media and Synovate, has reported 8.2% organic revenue growth for the first half of 2008. Due to slowing demand in Spain, the US and the UK, the marketing communications group said its revenue outlook for the second half of 2008 is less certain.   Column 99.5% of press releases aren't optimized for the Web. Are yours? Brian Halligan, founder and CEO, Hubspot August 29, 2008 While online marketers are racing to adopt today's newest social media techniques, many are missing opportunities in a tested, traditional marketing channel: press releases. Press releases? Absolutely.   The DMNews Essential Guide to Search Engine Marketing Growth-report tools — they are not just for the big guys Brian Gulledge, GM, Idearc August 29, 2008 There are sophisticated and expensive analytical Web report­ing tools that can help steer you successfully through your toughest Internet marketing decisions. Affording these tools is tough when you are still fairly small; but having the right infor­mation can help you to play in the big leagues.   The 2008 DMNews Essential Guide to Search Engine Marketing is now online June 16, 2008 The 2008 DMNews Essential Guide to Search Engine Marketing is now available as a PDF file. Click on the image or headline to download it.
Advertise For details of how to advertise in DMNews SearchBUZZ!, please e-mail Steven Sottile at steven.sottile@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews SearchBUZZ!, please click here. Unsubscribe To unsubscribe from DMNews SearchBUZZ! click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: 'Google killer' remains elusive

September 2, 2008 Today's News Commerce Bank looks to Epsilon for direct marketing Lauren Bell August 29, 2008 Kansas City, MO-based Commerce Bank has tapped Epsilon marketing agency Purple@Epsilon for full direct marketing services. The bank, which has nearly 350 locations in Missouri, Illinois, Kansas, Oklahoma and Colorado, is working to ramp up customer acquisition for its retail business unit.   1-800-Flowers.com launches Blackberry store Bryan Yurcan August 29, 2008 1-800-Flowers.com this week launched a mobile store available on Blackberry smartphones. The new Mobile Gift Center, a Blackberry application, is designed to provide quick access to customers on the run or who need a last-minute gift, according to the company.   Express Gay News rebrands, relaunches Lauren Bell August 29, 2008 Express Gay News has redesigned and re-launched under the title South Florida Blade.The newspaper, which has a weekly distribution of 15,000 in the Miami and Ft. Lauderdale, FL, areas, conducted extensive market research to shape the redesign. Blade's readers tend to be older, more affluent, professionals who are members of South Florida's gay and lesbian community.   Prominence of digital media brings measurability, accountability Sharon Goldman September 01, 2008 Last Monday, I began my work week in a bit of a direct marketing funk. After all, I was still smarting from the fact that I didn't receive the text message from Barack Obama that I had signed up for (which I mentioned in my last editorial).   List of marine pros available August 29, 2008 Direct Partner Solutions has introduced the Marine Business Journal Active Subscribers list to the market. Marine Business Journal is a trade publication geared to workers in the marine industry.   In This Week's Print Edition 'Google killer' remains elusive Ellen Keohane, Mary Elizabeth Hurn August 29, 2008 Google is far from being unseated as the dominant player in the US search market. Accord­ing to ComScore data for July, Google led the core search market with 61.9% of searches conducted in the US.   Jeff Hayzlett of Kodak will chair Caples August 29, 2008 Jeffrey Hayzlett, chief business development officer and VP at Eastman Kodak, will serve as General Chair of the 31st John Caples International Awards.   Today's lists and databases Busybeaver.biz Online Directory September 02, 2008 New Selects - Busybeaver.biz Online Directory - Lighthouse List - Description: This file contains business owners and professionals seeking a variety of services.   Active Financial Investors September 02, 2008 New List - Active Financial Investors - eTargetMedia.com Inc. - Description: This file contains financial investors and day traders who have high disposable incomes and are interested in various investments. They are 86% male with an average annual income of over $200,000.   Donors to Cancer Causes September 02, 2008 New List - Donors to Cancer Causes - Trinity Direct - Description: This file contains direct mail responsive donors to cancer-related causes. Their average donations are between $15 and $25. A sample mail piece is required for this mailing.   Pilots September 02, 2008 New List - Pilots - Dunhill International List Co. - Description: This file contains airline transport pilots, private licenses, and commercial and student pilots, as well as control tower operators, flight engi­neers and navigators.   Classifieds Modern State of the Art Fulfillment Center   Tilt tray conveyor & racking system 230,00 sf with 150-car parking Generous loading - discounted rental rate 800-579-2372 www.cbre.com/69clendening Account Coordinator Nation's leading mktg. agency (Pasadena, CA) for direct response fundraising seeks Account Coordinator. Entry-level position will work with acct. team to help nonprofits in fundraising and communication efforts. Must have attn. to detail & high standards of quality, be customer service & solution oriented, innovative, creative & energetic; display strong written & oral communication skills, and work well in a team. Must be able to flex as daily priorities change. Prof. in MS apps. required. Production exp. & college deg. preferred. Email resume and cover letter to drahman@russreid.com Please use "Account Coordinator" as the subject of your email. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds ENTER NOW The John Caples Awards International Awards is a one-of-a-kind opportunity for creative people in the direct marketing industry to demonstrate, on an international stage, how creativity can be used to solve problems. Now in it's 31st year, the Caples Awards continue to honor the best in the industry. DMNews seeking e-mail experts DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-mail Marketing, which will be made available at the DMA08 show in Las Vegas in mid-October, and will be published as a supplement in our October 27th issue. Click here for more information. 5 Tips: Improving direct mail ROI Though direct mail has always been a reliable channel, personalized copy and unique offers can heighten response rates and improve ROI.Click here to read. WHITEPAPER LIBRARY View More Whitepapers DMNews Jobs Market List Salesperson Avrick Direct United States Consumer Marketing Manager Wolverine World Wide, Inc. Rockford, Michigan Consumer Marketing Analyst Wolverine World Wide, Inc Rockford, Michigan Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Marketing Manager Reader's Digest Association Pleasantville, New York Affiliate Marketing Manager LEGO Enfield, Connecticut
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Steven Sottile at steven.sottile@haymarketmedia.com Classifieds For rates and specifications, please contact Ralph Claudio at ralph.claudio@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.