Getting Serious About Social: iMedia Summit Update

December 7th, 2010 | View online | Forward to a friend
	March Brand Summit Updates March 6-9, 2011, Lost Pines, Texas Master Class: Develop a winning social media strategy for your internal process in this in-depth tutorial on "Getting Serious About Social," with Chris Boudreaux, Converseon Master Class: What is the future of brand management in the digital age? Key insights and case studies reveal a new approach to campaign messaging in "Moving at the Speed of Culture: Brand as Channel/API," with Alan Schulman, U.DIG March Breakthrough Summit Updates March 20-23, 2011, Miami Florida Mobile Boot Camp, a special one-day pre-summit conference focusing exclusively on advertising and marketing in emerging mobile platforms from smartphones to tablet devices, open to marketer and agency guests only. Newly added mobile case study: 53rd Grammy's Campaign goes 100% Mobile, Beverly Jackson, Director Marketing. Event Coverage ARTICLES By Lucia Davis Tablet metrics: Everything we know is wrong The quandary with the tablet is that it's more than a new media vehicle — it's a new media environment. Here are some guidelines on how to approach tablet metrics. By Mike Bloxham Seeking new value in search marketing While humans are hard-wired to seek out information that meets their needs, the search industry will soon need to find creative ways to move beyond basic utility. Take a look at some keen insight that can get you started. BLOGS By Adam Kleinberg 10 things marketers should be thankful for The next few days hold great excitement for many marketers: leaving work early on Wednesday, brining, roasting, eating Thanksgiving turkey, getting up at 5am to wait on line at Walmart on Black Friday.		Next Event Agency Summit December 12-15, 2010 Phoenix, Arizona View agenda Upcoming Events Brand Summit March 6-9, 2011, Lost Pines, Texas  Summit info     Request invite Breakthrough Summit March 20-23, 2011, Miami, Florida  Summit info     Request invite iMoms May 1-4, 2011, Amelia Island, Florida  Request invite Event Photos Alex Hall, EVP, Global Strategic Relationships, TigerSpike Bess Spaeth, VP Interactive & Media, American Express  View full gallery Videos PepsiCo's Bonin Bough on performance with purpose
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