DMNews: iCrossing partners with China-based Gridsum

December 3, 2008 Advertisement V12's Most Popular NEW YEAR Lists Get a jump on the January rush of our most popular lists! Create more profitable direct marketing campaigns by choosing a multi-channel list. Custom audiences available with over 260 selects that can improve customer targeting! Health and Fitness Buffs Travel Offer Seekers Postal and Email Append Mobile Numbers to Customer records Call or Email today! (732) 842-1001 | sales@v12group.com | Request Info Today's News iCrossing partners with China-based Gridsum Mary Elizabeth Hurn December 02, 2008 Digital marketing and search agency iCrossing has entered a partnership with China-based search marketing company Beijing Gridsum Technology Co. Ltd. The businesses will jointly develop and manage search marketing campaigns for global brands across Asian markets.   Woman's Day launches online radio station Nancy Kearney December 02, 2008 Woman's Day, published by Hachette Filipacchi Media U.S., has launched an online talk radio station, RadioWD, in partnership with BlogTalkRadio, among the world's largest citizen broadcasting network.   Tommy Bahama turns to Acxiom for first loyalty efforts Lauren Bell December 02, 2008 Luxury retailer Tommy Bahama has tapped Acxiom Corporation to help lead its first foray into loyalty and database marketing. Acxiom is providing direct marketing services, data hygiene, segmentation and analytics to the brand, which has bricks and mortar and online retail operations as well as wholesale and restaurants.   Better Homes & Gardens to launch widget Lauren Bell December 02, 2008 Meredith Corp.'s Better Homes & Gardens magazine is hoping to boost brand engagement with a new widget, launching next week. The BHG Recipe Saver widget, targeted to the Better Homes reader, a 28- to 55-year-old woman with a family, offers users 7,000 BHG-branded recipes, meal plans and coupons.   American Heart Association donors list available December 02, 2008 Direct Media has introduced the American Heart Association list to the market. This list contains people who have donated to the association.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition DMNews talks with Scott Terrill, VP of marketing, Suddenlink Communications December 01, 2008 Scott Terrill, VP of marketing for cable, phone and Internet service provider Suddenlink Communications, discusses Pluris Marketing's Offer Management and Optimization   E-mail is popular this holiday, but marketers should be careful Mary Elizabeth Hurn December 01, 2008 With the holidays quickly approaching, it's no surprise that retailers in the online space are using e-mail marketing to reach the ever-increasingly digital consumer. "Holidays present a dangerous time for e-mail marketers, because consumers' inboxes are just inundated with marketers hoping against good sense that more mail means more orders," said Michael Dick­erson, GM and SVP of e-marketing solu­tions for Premiere Global Services.   Today's lists and databases Environmental Contributors December 03, 2008 New E-mail - Environmental Contributors - The List Experts - Description: This file contains people who are concerned about the environ­ment's welfare.   Physicians' Desk Reference: Physicians Seeking CME Credits December 03, 2008 New List - Physicians' Desk Reference: Physicians Seeking CME Credits - Aggressive List Management - Description: This file contains doctors interested in continuing their education.   Optical Components and Optics Experts from Globalspec December 03, 2008 New List - Optical Components and Optics Experts from Globalspec - VentureDirect Worldwide - Description: This file contains professionals in fields and positions under the umbrella of optics.   Ron LeGrand Millionaire Maker Masterfile December 03, 2008 New List - Ron LeGrand Millionaire Maker Masterfile - Macromark - Description: This file contains individuals with an entrepreneurial spirit who have watched educational and entertainment programs related to learning real estate money making tips and strategies.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York   Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Looking ahead: The deal with digital Adam Turinas, EVP of client development at Organic, shares his 2009 digital marketing predictions. Click here to read.  DMNews direct mail survey Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey. FREE WHITEPAPERS View More Research DMNews Jobs Market Direct Mail Marketing Manager Dow Jones & Co.   South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc.   United States Senior Account Executive MindFire Inc.   Multiple locations, United States DM/ Direct Response Copywriter Provide Commerce San Diego, California VP - Operations/Traffic Management V12 Group Red Bank, New Jersey Director, Direct Marketing Marketing Architects, Inc. Minneapolis, Minnesota Merkle, DMNews celebrate agency's 20 years Database marketing leader Merkle commissioned Haymarket Media and DMNews to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful.
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