DMNews: UPS launches ad agency review

April 28, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News UPS launches ad agency review Bryan Yurcan April 27, 2009 UPS Inc. said it will be conducting a global ad agency review. Its incumbent US agency, The Martin Agency, is invited to participate, said Karen Cole, UPS spokesperson. The review will cover global advertising, media buying, relationship marketing and digital services, she said.   Portfolio gets axed Lauren Bell April 27, 2009 Condé Nast Portfolio has ended its short but dramatic run. The May issue, out now, will be the last for the glossy business magazine. Launched with much fanfare in May 2007, Portfolio has published only 21 issues. As of December 31, total paid and verified circulation was 449,005 — 12.3% higher than its rate base of 400,000.   FootSmart signs with ExactTarget for personalized e-mails Chantal Todé April 27, 2009 Foot healthcare products cataloger and online retailer FootSmart has teamed up with ExactTarget for personalized e-mail marketing campaigns aimed at baby boomers. Through ExactTarget's integration with FootSmart.com's customer database and Web analytics provider Coremetrics, the company will develop a profile of each customer based on online browsing and purchase history data coupled with offline purchases from FootSmart's catalog mailings.   Coors debuts interactive site to support new cold can Dianna Dilworth April 27, 2009 The Coors Brewing Company has launched a new marketing program to support its new Coors Light "cold-activated" cans. On May 15, Coors will introduce eight-, 10-, 12- and 16-ounce Coors Light and Coors Banquet in the cans, which let drinkers know when the beer is at the optimal drinking temperature by turning the mountain design on the can blue.   Outdoor enthusiasts list now available April 27, 2009 Demand Media has introduced the Trails.com - Affluent Outdoor Enthusiasts list to the market. This list is composed of eco-friendly, outdoor lovers who are planning a trip.   Online Exclusive Online exclusive: Q & A: Razorfish CEO Lord, chairman Kokich Bob Lord was named CEO of digital agency Razorfish. He previously held the role of president of the East US region. Former CEO Clark Kokich now serves in the newly created position of chairman.   In This Week's Print Edition Creative campaigns from Sheetz, AT&T and Jameson Irish Whiskey April 20, 2009   Brands compete for app attention David Ward April 24, 2009 No longer can companies debut a widget and wait for the kudos to come. Today, brands must market - and target -- their apps to see success   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases ABLE Professors Masterfile April 28, 2009 New Selects - ABLE Professors Masterfile - Act One Mailing List Services, Inc. - Description: This file contains college and university professors.   Country Business April 28, 2009 New List - Country Business - Direct Media, Inc. - Description: This file contains subscribers of Country Business magazine which offers news and information regarding new products, merchandising ideas and trends for retail business owners.   Daily Devotional Words of Wisdom April 28, 2009 New List - Daily Devotional Words of Wisdom - Estee Marketing Group - Description: This file contains people who have subscribed to a popular Web site that offers daily devotional thoughts, prayers and bible verses.   Instant Male Virility April 28, 2009 New List - Instant Male Virility - Impulse Media - Description: This file contains mostly male buyers of the natural supplement Instant Male Virility.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Conference Call: GLU and interactive shop WDA discuss new mobile game campaign Mobile game publisher GLU was looking to promote its game, "The Price is Right," which is based on the long-running TV game show. GLU teamed up with its interactive agency, WDA, and Jumptap, a mobile advertising services firm. Click here to read. FREE WHITEPAPERS View More Research
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