Friday, February 6, 2009

DMNews: Digital TV transition pushed back to June

DMNews iMarketing News Daily - Friday, 2/6/09 - DMNews
February 6, 2009

Click here to view this newsletter online

Check out DMNews on your smartphone

Today's News


Digital TV transition pushed back to June

Bryan Yurcan February 05, 2009

The Obama administration's push to delay the national switch to digital broadcasting from analog succeeded this week when the House of Representatives voted for the delay.
 

Talbots eliminates 370 corporate jobs

Chantal Todé February 05, 2009

The Talbots Inc. will eliminate 370 corporate jobs as part of a new expense reduction program that is in addition to a restructuring plan announced last year. The multichannel merchant also has secured an interest-only loan to help improve cash flow.
 

Crispin Porter & Bogusky to layoff 6% of staff

Dianna Dilworth February 05, 2009

Renowned agency Crispin Porter & Bogusky is cutting about 6% of its 900+ employee staff, or 60 employees, in its Boulder, CO, and Miami offices.
 

Wunderman named AOR for Southwest Airlines

Bryan Yurcan February 05, 2009

Southwest Airlines has selected Wunderman as its agency of record for the airline's frequent flyer program, Rapid Rewards. The account will be managed from Wunderman's Irvine, CA, office and will utilize the resources of the Wunderman network, the company said.
 

Dieters list now available

February 05, 2009

Infinite Media has introduced the Galleria of Product Buyers - Diet & Weight Loss Buyers list to the market. This list is composed of people who have responded to DRTV ads marketing diet and weight loss products.
 

You judge the caples

The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself.

Lion Nathan "TED696 Project"

January 16, 2009

When Tooheys Extra Dry (TED) launched its 696ml longneck bottles, it saw the standard brown paper bag they were sold in as a challenge to any branding efforts. With the TED696 Project it overcame the problem by asking street artists and designers to create a branded brown paper bag especially for the TED696.
 

Click the image below to vote in DMNews' weekly online poll


Survey Image


In This Week's Print Edition

A comfortable source of ROI

Chantal Todé February 02, 2009

Atomic Direct's CEO discusses the Snuggie and why 2009 could be a good year for DRTV
 

What are the benefits and drawbacks of using social networking when considering a candidate?

Jordan Ayan, CEO and founder, SubscriberMail February 02, 2009

Social networking is one of the fast­est growing segments of the Web. If you are looking to hire, it is a tool that can provide a variety of data points on a candidate from several different perspectives.
 

Today's lists and databases

DecisionHealth Compliance Buyers Mailing List

February 05, 2009

New Management - DecisionHealth Compliance Buyers Mailing List - Edith Roman Associates - Description: This file contains people who have a newsletter, book or magazine from DecisionHealth.
 

Professionals Seeking Online Education

February 05, 2009

New List - Professionals Seeking Online Education - ListSolutions - Description: This file contains professionals who want to further their education through online sources.
 

The Printery House Hispanic Buyers

February 05, 2009

New List - The Printery House Hispanic Buyers - Trinity Direct - Description: This file contains Hispanic buyers of Catholic and Christian themed gifts from the Printery House catalog.
 

WVD Direct Response USA Mail Order Buyers

February 05, 2009

New List - WVD Direct Response USA Mail Order Buyers - Acton International Ltd. - Description: This file contains people who are responsive to mail offers and frequently buy products directly through the mail.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




THE Direct Marketing Recruiters

About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries
YES- We are VERY busy with employers looking to HIRE


Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com

DMNews Global Creative Jam & Caples Awards

March 19, 2009 in New York, NY

Vail 

A two-for-one opportunity you can't afford to miss

Featured speakers:
Barbara Goodstein, CIO & EVP for AXA Equitable
Kevin Joyce, VP, Eastman Kodak Company

Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing.

Seeking Submissions for 2009 Essential Guide to Search Marketing

The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information.

Todd Tweedy, CEO, Audience Machine Inc. and Chris Cunningham, founder and CEO, Appssavvy discuss best practices for applying analytics to social media campaigns. Click here to read. 

FREE WHITEPAPERS








Advertise
For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com

Classifieds
For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com.

Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here.

Unsubscribe
To unsubscribe from DMNews iMarketing News Daily click here.
To manage your entire DMNews profile login to your account.

You are subscribed as: fashionarchive@gmail.com

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2009 Haymarket Media Inc.