DMNews: Visa debuts global ad campaign

March 3, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Visa debuts new global ad campaign Dianna Dilworth March 02, 2009 Less than six months after Visa became a public company and began its intial public offering (IPO), it has launched a new global advertising campaign.This is part of the brand's new effort to consolidate its global marketing work, which includes media buying and global creative advertising, under a single Visa brand.   Hachette Filipacchi gives its women's mags a makeover Bryan Yurcan March 02, 2009 Hachette Filipacchi Media, the world's largest magazine publisher, announced today it is reorganizing the management structure of its chief women's magazines. The company said it would be creating "brand groups" centered around the women's titles, each led by chief brand officers, which are newly created positions.   Tween Brands debuts virtual world Dianna Dilworth March 02, 2009 Tween Brands has debuted a new virtual world called, ScapeNation, that calls tweens to save the world from the destruction of an evil villain. The site includes games, mysteries and social networking capabilities.   Dress Barn brand Maurices to debut e-commerce Mary Elizabeth Hurn March 02, 2009 Dress Barn, Inc., which owns women's apparel chains Dressbarn and Maurices, signed a multi-year agreement with GSI Commerce. GSI will provide e-commerce technology, fulfillment and design services to the Maurices brand, which has never before had an online retail platform.   MADD taps Orange Leap for database consolidation Mary Elizabeth Hurn March 02, 2009 Advocacy group Mothers Against Drunk Driving (MADD) has selected Orange Leap for its fundraising, constituent, and database management. Dallas-based Orange Leap will provide software to allow MADD to consolidate its numerous databases and better communicate with supporters.   Kroll introduces text opt-in list March 02, 2009 Kroll Direct Marketing has introduced the AbsoluteROI Business Opp Opt In 4 SMS Texting list to the market. This is a list of consumers who have indicated that they would like to receive marketing messages via text messages to their mobile phones.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Vodafone's Innovation Fold February 25, 2009 These days, a mobile phone can do pretty much anything you wan it to. And that's the basis behind this innovative campaign AIM Proximity did for telecom company Vodaphone New Zealand. The multimedia campaign featured TV spots and print ads all designed to show consumers all of the things in their life they could "fold" into their Vodaphone device, including maps, music, television and the Web.   more » Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Deals abound for DRTV Mary Elizabeth Hurn February 27, 2009 Major brands are reducing traditional TV ad spend — providing more opportunities for DRTV   Blueport Commerce launch to help 'considered' e-sellers Bryan Yurcan February 27, 2009 Blueport Commerce, an e-commerce service provider for "considered" retail markets, launches today by the management team of Furniture.com to help those retailers create online sales opportunities.   Today's lists and databases LA Police Gear Product Buyers March 03, 2009 New Insert - LA Police Gear Product Buyers - Leon Henry Inc. - Description: This insert program provides the chance to reach people who have purchased apparel, uniforms, equipment, eyewear, bags and tactical gear from LA Police Gear.   Catalog Card Credit Applicants March 03, 2009 New List - Catalog Card Credit Applicants - Interactive Marketing Solutions - Description: This file contains people who have applied to credit cards and want to rebuild their credit.   Direct Group's Business Masterfile March 03, 2009 New List - Direct Group's Business Masterfile - Direct Group - Description: This file contains business contacts from a variety of industries.   Newsmax Magazine Subscribers March 03, 2009 New List - Newsmax Magazine Subscribers - TMA List Brokerage and Management - Description: This file contains subscribers of Newsmax magazine, which provides news and information regarding politics, the economy and cultural trends.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 2009 ESSENTIAL GUIDE The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Caples Invite Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch. Online Exclusive Conference Call: Fox Home Entertainment and PointRoll How did an X-Files DVD campaign succeed with the latest rich media technology? Mary Hurn finds out in a "Conference Call" online exclusive. Click here to read. Global Creative Jam March 19, 2009 in New York, NY   Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company    ONLY THREE WEEKS LEFT TO REGISTER  Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Click here to register today   FREE WHITEPAPERS View More Research
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