DMNews Email Marketing Weekly: Small restaurants turn to e-mail to promote Valentine's Day specials

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January 27, 2010 Check out DMNews on your smartphone Advertisement: Inbox Insider Inbox Insider: Partnerships clear the way for video in e-mail marketing Dianna Dilworth Industry experts have chatted about using video in e-mail marketing for years, but the technology was held back by deliverability and bandwidth issues. Yet these days, e-mail service providers are conquering those challenges.   News Small restaurants turn to e-mail to promote Valentine's Day specials Dianna Dilworth Clients of MustHaveMenus, an online marketing service for small restaurants, are using e-mail through this month and February to promote specials and dinners for Valentine's Day to local customers. MustHaveMenus partnered with e-mail marketing firm Constant Contact last December and integrated its e-mail platform at the beginning of this month.   Dockers extends 'Wear the Pants' campaign to interactive Super Bowl effort Dianna Dilworth Levi Strauss & Co.'s Dockers brand is taking its "Wear the Pants" campaign to the Super Bowl with a promotional effort that integrates TV, online and mobile marketing. The initiative is a result of the company's partnership with music site Shazam.   Tide to debut digital effort next month Dianna Dilworth Tide will launch the digital elements of its "Style is an Option. Clean is Not" campaign on February 5. They will include banner ads, search marketing, e-mail and social media.   Harte-Hanks names Thompson VP of digital Kevin McKeefery Harte-Hanks named Alan Thompson to the newly created role of VP for digital marketing and solutions this week. He reports to Jeannine Falcone, VP and corporate officer. He is charged with overseeing digital offerings, as well as the integration of traditional services with digital, particularly Harte-Hanks' Postfuture e-mail tool.   Advertisement eTargetMedia.com, Inc., a specialist in providing multi-channel marketing services, is able to provide B2C and B2B marketers with a comprehensive multi-channel marketing solution with matching email, postal, and mobile marketing list and deployment services. Visit http://www.etargetmedia.com/mobile-SMS-marketing.html to learn more or call 1.888.805.DATA (3282) to find out how eTargetMedia can offer cost-effective marketing solutions for your upcoming campaign. Opinion Overlooked e-mail metrics that move the needle: Cart abandonment rate Steve Webster, chief strategy officer, iPost An abandoned shopping cart was almost a purchase conversion, but the customer left after placing an item in their shopping cart -- abandoning it before checking out. According to MarketingSherpa, online retailers report that 20-60% of carts are abandoned. Clearly, revenue gets a big jolt if you can remove whatever is standing between interest and purchase for these customers.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Better e-mail deliverability starts with best practices By Jeremy Saibil, director of deliverability at Campaigner Promotions claiming 99.99% anything set off alarm bells. It's just too good to be true, a little voice tells us, and in most cases the little voice is right.   Lists and Databases Musical Instrument Buyers/Postal & E-Mail Addresses New e-mail list — Musical Instrument Buyers/Postal & E-Mail Addresses — Specialists Marketing Services — This file contains avid musicians who have purchased a musical instrument within the past 12 months. Suggested usage includes musical accessories, sheet music, recording and amplification equipment, computer programs for composing and playing music, CDs, DVDs and downloaded music.   Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 30th Anniversary Click to read DMNews' 30th anniversary issue
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: NRF predicts retail sales rise, Quad/Graphics will buy Worldcolor

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January 27, 2010 Check out DMNews on your smartphone Advertisement Got the Itch to Switch? 5 Steps for Switching Hosted CRM Vendors Advances in Hosted CRM make switching vendors enticing. But is a change right for your company? Make an informed decision with insights from vendors and clients who've already done it. Download your FREE research now Today's News NRF predicts 2.5% rise in retail sales this year Frank Washkuch The National Retail Federation predicted that retail industry sales will increase 2.5% this year over 2009. Last year, total retail sales declined 2.5% over the prior year. The increase in retail sales is attributed to factors such as the housing market and employment picture.   Quad/Graphics to buy Worldcolor Frank Washkuch Quad/Graphics announced January 26 it will acquire print and digital services company Worldcolor this summer. The takeover gives the combined company a roster of nearly 30,000 employees, according to a statement. It will serve customers in the US, Canada, Latin America and Europe in the magazine, catalog, retail insert, book, directory and direct mail industries.   Dentsu acquires Innovative Interactive Dianna Dilworth Dentsu Holdings USA, a subsidiary of Japanese company Dentsu, has acquired Innovation Interactive, a digital marketing firm. Innovation Interactive operates agencies 360i, a digital firm; SearchIgnite, a search agency; and Netmining, an audience optimization platform. Terms of the deal were not disclosed.   Small restaurants turn to e-mail to promote Valentine's Day specials Dianna Dilworth Clients of MustHaveMenus, an online marketing service for small restaurants, are using e-mail through this month and February to promote specials and dinners for Valentine's Day to local customers. MustHaveMenus partnered with e-mail marketing firm Constant Contact last December and integrated its e-mail platform at the beginning of this month.   Media Horizons hires Page as first creative director Kevin McKeefery Media planning agency Media Horizons has named Joe Page its first creative director. He works mainly on Media Horizons' Liberty Medical account, but oversees all of the agency's creative.   From the print edition Domino's delivers with centralized database Mary Elizabeth Hurn Pizza delivery dynamo Domino's has adjusted and evolved its CRM and list strategy for both direct mail and e-mail to address customers' preferences and their dynamic lifestyles.   ROI takes wheel after downturn Chantal Todé Auto marketers are learning that tight targeting is the key to sales conversions   Advertisement: Today's lists and databases Bottom Line Natural Healing Newsletter Ride-Along New insert program — Bottom Line Natural Healing Newsletter Ride-Along — Boardroom — This file contains people who have subscribed to a newsletter devoted to natural healing. These prospects are mostly older than age 60. Forty-seven percent are female.   Extreme Potency Buyers New list — Extreme Potency Buyers — Impulse Media — This file contains buyers of a male potency supplement. Most are more than 40 years of age.   Senior Conservative Donors New list — Senior Conservative Donors — Allegiance Lists — This file contains conservative donors 65 years of age or older. The file is 60% male.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.