DMNews Email Marketing Weekly: Small restaurants turn to e-mail to promote Valentine's Day specials

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January 27, 2010 Check out DMNews on your smartphone Advertisement: Inbox Insider Inbox Insider: Partnerships clear the way for video in e-mail marketing Dianna Dilworth Industry experts have chatted about using video in e-mail marketing for years, but the technology was held back by deliverability and bandwidth issues. Yet these days, e-mail service providers are conquering those challenges.   News Small restaurants turn to e-mail to promote Valentine's Day specials Dianna Dilworth Clients of MustHaveMenus, an online marketing service for small restaurants, are using e-mail through this month and February to promote specials and dinners for Valentine's Day to local customers. MustHaveMenus partnered with e-mail marketing firm Constant Contact last December and integrated its e-mail platform at the beginning of this month.   Dockers extends 'Wear the Pants' campaign to interactive Super Bowl effort Dianna Dilworth Levi Strauss & Co.'s Dockers brand is taking its "Wear the Pants" campaign to the Super Bowl with a promotional effort that integrates TV, online and mobile marketing. The initiative is a result of the company's partnership with music site Shazam.   Tide to debut digital effort next month Dianna Dilworth Tide will launch the digital elements of its "Style is an Option. Clean is Not" campaign on February 5. They will include banner ads, search marketing, e-mail and social media.   Harte-Hanks names Thompson VP of digital Kevin McKeefery Harte-Hanks named Alan Thompson to the newly created role of VP for digital marketing and solutions this week. He reports to Jeannine Falcone, VP and corporate officer. He is charged with overseeing digital offerings, as well as the integration of traditional services with digital, particularly Harte-Hanks' Postfuture e-mail tool.   Advertisement eTargetMedia.com, Inc., a specialist in providing multi-channel marketing services, is able to provide B2C and B2B marketers with a comprehensive multi-channel marketing solution with matching email, postal, and mobile marketing list and deployment services. Visit http://www.etargetmedia.com/mobile-SMS-marketing.html to learn more or call 1.888.805.DATA (3282) to find out how eTargetMedia can offer cost-effective marketing solutions for your upcoming campaign. Opinion Overlooked e-mail metrics that move the needle: Cart abandonment rate Steve Webster, chief strategy officer, iPost An abandoned shopping cart was almost a purchase conversion, but the customer left after placing an item in their shopping cart -- abandoning it before checking out. According to MarketingSherpa, online retailers report that 20-60% of carts are abandoned. Clearly, revenue gets a big jolt if you can remove whatever is standing between interest and purchase for these customers.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Better e-mail deliverability starts with best practices By Jeremy Saibil, director of deliverability at Campaigner Promotions claiming 99.99% anything set off alarm bells. It's just too good to be true, a little voice tells us, and in most cases the little voice is right.   Lists and Databases Musical Instrument Buyers/Postal & E-Mail Addresses New e-mail list — Musical Instrument Buyers/Postal & E-Mail Addresses — Specialists Marketing Services — This file contains avid musicians who have purchased a musical instrument within the past 12 months. Suggested usage includes musical accessories, sheet music, recording and amplification equipment, computer programs for composing and playing music, CDs, DVDs and downloaded music.   Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 30th Anniversary Click to read DMNews' 30th anniversary issue
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