DMNews: Audi adds social media to Super Bowl spot, G2 hires two for relationship marketing

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January 28, 2010 Check out DMNews on your smartphone ADVERTISEMENT There's a lot at risk for those who don't follow the essential rules of email engagement - from undelivered emails and missed sales opportunities, to blacklisting and beyond. Reduce those risks and conquer the inbox with best practices that will boost your email marketing ROI. Get the free guide: 25 Essentials for Exceptional Email Campaigns now Today's News Audi adds social media to Super Bowl 'Green Police' spot Kevin McKeefery Audi has produced a social media effort to hand off to its third-consecutive Super Bowl advertisement. The ad will focus on the benefits of clean diesel technology and highlight the company's A3 TDI model.   Marketing groups create logo for ethical online data collection sites, ads Frank Washkuch A coalition of marketing organizations has created an icon that they, and their corporate partners, will use to distinguish marketers that practice ethical online behavioral advertising.   G2 taps Spoleti, Miller for relationship marketing group Carol Krol G2 Direct & Digital, the relationship marketing arm of global agency G2, has named Julie Spoleti, managing director for healthcare. The hire is due to expanded business from existing clients, according to the agency.   Hoveround selects Mercury Media for DRTV buying Nathan Golia Hoveround, a manufacturer of personal assistance vehicles, selected Mercury Media for its DRTV media buying on January 27. A DRTV campaign for the brand will launch this month.   Statlistics gets HR business-to-business list HR Performance awarded Statlistics management of its masterfile on January 17. The company publishes leadership, staffing, metrics and performance-management content through e-mail and social media.   From the print edition Make mobile measurement work for you As mobile marketing gains traction, marketers are looking for the best ways to measure the channel and use the data it provides to build relationships with customers. Four mobile industry experts provide their tips   Creative solutions from Backroads, Lego, Qdoba Direct mail campaign from travel company Backroads, Lego's search effort with iCrossing, Qdoba uses mobile to drive loyalty   Advertisement: Today's lists and databases Centurion's Teachers at Home New list — Centurion's Teachers at Home — Centurion Lists — This file contains from grades K through 12. Suggested usage includes educational software, educational support materials, topical and special interest books, scheduling software, activity ideas and lesson plans and outlines.   Federal Financial Group New list — Federal Financial Group — American Name Services — This file contains individuals who have specifically requested an in-home consultation to discuss life insurance and various other financial strategies with Federal Financial Group. It is 55% female; prospects have an average income of $45,000.   Catholic Lay Leaders at Home Address New list — Catholic Lay Leaders at Home Address — Mary Elizabeth Granger & Associates — This file contains practicing Catholics actively involved in their church who support its mission by ministry category, if applicable. These committed Catholics hold either paid or volunteer positions in their parish council or in the parish school. The average age of these prospects is 53 1/2. Their average income is $62,646.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

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