DMNews Database Weekly: Marketers still missing opportunities with loyalty programs

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January 28, 2010 Check out DMNews on your smartphone Advertisement Got the Itch to Switch? 5 Steps for Switching Hosted CRM Vendors Advances in Hosted CRM make switching vendors enticing. But is a change right for your company? Make an informed decision with insights from vendors and clients who've already done it. Download your FREE research now News Marketers still missing opportunities with loyalty programs: Survey Mary Elizabeth Hurn The use of loyalty programs is on the rise, but marketers still aren't connecting to their most valuable customers as well as they could be, according to a study released January 25 by the Chief Marketing Officer Council.   American Express launches loyalty consultancy Nathan Golia American Express has launched LoyaltyEdgeSM, a practice area that will help the company's corporate clients develop or enhance loyalty programs. Delta Air Lines is the first client of the unit, which was announced January 22.   Valassis to manage list in house Nathan Golia Valassis announced January 25 that it will bring management of Valassis Lists products, including its 151 million-universe mailing list, in-house. The file is currently managed by ALC, which will do so until March 5. NFocus Consulting will continue to handle fulfillment and technology for the list.   August named CMO of SharperImage.com Kevin McKeefery Camelot Venture Group, a licensee of Sharper Image, has named former Brookstone executive Steve August SVP and CMO of the e-commerce Web site, SharperImage.com. August will oversee all direct marketing initiatives for the online part of the Sharper Image brand, including CRM, catalog and online efforts.   Column Three things you didn't know Google Analytics could do Deepa Maran, group manager, technical activities, Digital Brand Expressions If you only use Google Analytics to track your website's traffic and measure the impact of your pay-per-click ad campaigns, you may be missing out on some great features that will help increase the effectiveness of your overall marketing efforts. Here are three incredibly useful features of Google Analytics that you ought to know about:   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 30th Anniversary Click to read DMNews' 30th anniversary issue

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