DMNews' Digital Insider: Microsoft reportedly selling Razorfish

June 30, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Latest News Microsoft reportedly selling Razorfish Dianna Dilworth Microsoft has hired Morgan Stanley to sell its digital agency Razorfish, according to reports. A Microsoft spokesperson would not comment on what she called "speculation." Razorfish laid off 4% of its staff back in February, which the agency attributed to the recession.   Bausch & Lomb eyes 25- to 34-year-olds with multimillion dollar online push Carol Krol Bausch & Lomb announced the kickoff of a multimillion dollar online marketing campaign to promote the US launch of its SofLens daily disposable contact lenses to 25- to 34-year-old consumers. Campaign elements include banner ads, paid search, site sponsorships, content partnerships and a dedicated microsite. Digital Pulp handled the creative, and Ionic Media handled media.   Digital coupons help grocers boost loyalty programs Lauren Bell, Dianna Dilworth Last week Safeway became the latest grocery chain to partner with Cellfire, offering the latter's digital couponing service as part of its ever-expanding CRM efforts.   Dunkin' Donuts debuts online ordering forms Dianna Dilworth Dunkin' Donuts has introduced a new online ordering form in a move to create viral marketing.The goal of the new campaign is to make ordering easier and to take the concept of "A Dunkin' Run" — a trip to Dunkin' Donuts — and make it a household term. To promote the new service, Dunkin' Donuts is using Facebook, Twitter and e-mails to opted-in customers.   Google brings AdSense to mobile apps Dianna Dilworth Taking advantage of the fact that mobile applications continue to gain traction, Google has introduced a new way to sell ads on the mobile phone. The new product, called AdSense for Mobile Applications, lets advertisers place text and image ads within mobile applications. Urbanspoon, a restaurant and bar directory on the iPhone that lets mobile users search for restaurants based on their location, worked with Google on its test phase.   Meredith turns social site into magazine Lauren Bell Meredith is launching a new magazine, Mixing Bowl, as an extension of its nascent social media site of the same name. MixingBowl.com, an online community focused on cooking and other food topics, soft-launched in February with invites to known online "mavens" in the space. The site, part of The Meredith Women's Network, now has 19,000 registered members and expects 180,000 unique visitors this month.   Inside Digital Inside blog marketing: Blogs among most effective social media for marketing purposes Kevin McKeefery While a recent Knowledge Networks study found that less than 5% of users regularly turn to social media sites such as Facebook, LinkedIn or Twitter for guidance on purchase decisions, many marketers find blogs are an effective way to reach motivated buyers.   Opinion Prepare for traffic surges to your Web site Ken Godskind, chief strategy officer, AlertSite Black-out sales, free shipping days, search engine optimization, strategic link baiting—all are proven methods that can, when timed and executed well, ratchet up Web traffic. But if unprepared, dramatic traffic increases can lead to delays, hang-ups, outages, and even outright system failures that can negatively impact campaign success, as well as customer satisfaction and corporate revenue.   The DMNews Essential Guide to Search Engine Marketing Set your search budget to be based on its profitability John Keenan, managing partner, Anthem Marketing Solutions If you win an auction but pay more for an item than you would have paid somewhere else, is that auction a success? How long can a company stay afloat if it pays more to acquire each new customer than it makes in profit? Keep these questions in mind as you set up your keyword bids. Limits must be understood in the context of profitability, compared to what you pay to acquire a customer through other channels.   DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Caples Community Design Kitchen's director of user experience Kathy Beymer explains the inspiration behind Craftsman's Garage of Knowledge site Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: MeritDirect acquires Mail Marketing Incorporated

June 30, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News MeritDirect acquires Mail Marketing Incorporated Lauren Bell June 29, 2009 MeritDirect announced on June 26 it will acquire list management company Mail Marketing Incorporated (MMI). Terms of the deal were not disclosed. Merit adds more than 350 list management properties to its business through the deal, which is effective July 1.   MasterCard debuts jeans campaign Dianna Dilworth June 29, 2009 MasterCard kicks off a two-month multichannel ad campaign on July 1 that calls on consumers to use their MasterCard when purchasing jeans. It is designed to reach people buying jeans and encourage them to use their MasterCard for payment. The marketing program includes TV, print, online, mobile, out-of-home and radio.   Microsoft reportedly selling Razorfish Dianna Dilworth June 29, 2009 Microsoft has hired Morgan Stanley to sell its digital agency Razorfish, according to reports. A Microsoft spokesperson would not comment on what she called "speculation." Razorfish laid off 4% of its staff back in February, which the agency attributed to the recession.   Northern Lights gets DRTV work for Toronto children's hospital Nathan Golia June 29, 2009 Northern Lights Direct Response has been named DRTV agency of record for SickKids Foundation, the fundraising arm of the Toronto-based Hospital for Sick Children. This adds to the agency's stable of nonprofit clients in the US and Canada, which also includes Children International, US Humane Society, Prison Fellowship and Trout Unlimited.   Bonnier taps Time Inc. vet for ad, brand growth Lauren Bell June 29, 2009 Bonnier Corp. has continued its expansion by adding Chris Allen to its management team as VP of group publishing and corporate sales. Allen worked on Time Inc.'s Cooking Light brand for 17 years, most recently as publisher. At Bonnier, Allen will manage nine titles in the travel, shelter and lifestyle categories, including Islands, Garden Design and Spa.   In This Week's Print Edition A global CRM view Lauren Bell Hilton Hotels offers more than picturesque vistas from its thousands of international properties — the chain also is working to build up its global efforts in all CRM-related channels.   How should I make the most of Twitter? You've devoted time and resources to Twitter, working to reach consumers in a relevant way in a place they are all the time. How do you know if it works? Our experts debate.   Web Weekly Dos and Don'ts of building a successful e-mail database A solid e-mail database is the cornerstone for any successful e-mail campaign. David Eldridge, CEO of Alterian, and Blake Groves, online marketing consultant for Convio, share their top Dos and Don'ts for building the most valuable e-mail database.   more » Today's lists and databases Pre-Movers New list — Pre-Movers — List Service Direct Inc. — This file contains homeowners who are selling their homes and preparing to move into a new home, condo, townhouse or apartment within 90 days from when the records are added to the file. It is compiled from a variety of national homes for sale by owners, newspaper listings, online sites, direct mail and telemarketing response, as well as proprietary sources.   Joseph Turner New list — Joseph Turner — Ballard Direct — This file contains buyers from the Joseph Turner catalog, which attracts upscale men with an eye for style, quality and value. Spending an average of $160, these buyers purchase shirts, ties, blazers, suits, shoes and outerwear. Virtually all pay by credit card.   Owners of iPods & MP3 Players New list — Owners of iPods & MP3 Players — eTargetMedia.com Inc. — This file contains savvy Internet users who like to download music online. These consumers are interested in music downloads, CDs and concerts. They also enjoy receiving entertainment information and promotional offers for their MP3 players and accessories.   Classified InfoDirect, a Mailing List Management company is seeking Full Time and Part Time positions. Current openings include: Mailing List Locator Seeking full time or part time person to locate mailing lists for InfoDirect to manage. Must have minimum 3 years experience locating lists for list management. Must be aggressive and creative. Relocation optional. Mailing Lists Marketing Looking for a part time person to handle marketing for all of its managed lists. Must be creative, imaginative, and think outside the box. Work from your home, relocation not required. Must have minimum 5 years experience in marketing. Mailing Lists Sales Seeking highly motivated, aggressive, full time sales executive with a successful documented track record of selling compiled and response consumer and business lists. Must have a minimum of 5 years of successful sales experience in the direct marketing industry. Excellent base salary, commissions and benefits. Relocation is optional. Data Salesperson - National Accounts Seeking salesperson to bring their experience and contacts to an opportunity to represent our unique data assets including online-generated consumer product usage survey information and individual-level grocery purchase data. Excellent compensation and benefit package for the right person...if that's you, send resume to daniel@infodirectlists.com, or fax to 256-536-0705. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Ready. Set. Go. Entries for the 32nd Caples Awards are now open. Click here to download the entry kit today. Blake Ebel from Cannes Blake Ebel, EuroRSCG Chicago's executive creative director, will blog each day this week from Cannes Caples Community Design Kitchen's director of user experience Kathy Beymer explains the inspiration behind Craftsman's Garage of Knowledge site Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.