DMNews Whitepaper Round Up

THE DMNEWS WHITE PAPER OF THE DAY- February 20, 2009

Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Source Interlink, Time reach distribution agreement

February 20, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Source Interlink, Time reach distribution agreement Lauren Bell February 19, 2009 Source Interlink Cos., the magazine distribution and fulfillment company that recently brought lawsuits against many of the nation's largest publishers, has settled its dispute with Time Inc.   AKQA wins Charles Schwab for digital strategy business Dianna Dilworth February 19, 2009 Financial services firm Charles Schwab has selected agency AKQA for a digital strategy project.   Bank extends Acxiom database agreement Bryan Yurcan February 19, 2009 First National Bank of Omaha has extended its agreement with Acxiom for a prospect marketing database solution for the bank's credit card division, First National Credit Card Center Inc, the database services company said.   RDA goes on launch frenzy Lauren Bell February 19, 2009 Reader's Digest Association (RDA) is launching two new lifestyle titles in an effort to grab market share while other publishers are shrinking.   Catalog buyers list now available February 19, 2009 The Millard Group Inc. has introduced the Tea Collection list to the market. This list is composed of people who have bought products from the Tea Collection catalog, which features children's clothing.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Cluster Bomb Drop February 13, 2009 When an international conference to ratify a treaty on the banning of cluster bombs came to New Zealand's capital city of Wellington, DraftFCB New Zealand and the Aotearoa New Zealand Cluster Munition Coalition had to get the country's residents to support the ban. However, getting New Zealander's to oppose a weapon they didn't know exists was a challenge.   more » Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Creative campaigns from Pepsi, Purina and S.E.VEN Fund February 16, 2009   Nike shows savvy with viral video ad featuring 'Gossip Girl' star Momsen Andreas Roell, CEO, Geary February 16, 2009 "Viral" is a daunting word for digital marketers. Agreeing to produce a viral campaign is easy to promise and hard to deliver. Numerous brands have executed successful viral campaigns, but there is little rhyme or reason about which videos gain popularity and those that fall flat.   Today's lists and databases America's Active Military Personnel February 20, 2009 New Selects - America's Active Military Personnel - Byrum & Fleming - Description: This file contains people in the Army, Air Force, Navy and Marines sectors of the US Military.   Robert Switzenberg's Cash for Homes February 20, 2009 New List - Robert Switzenberg's Cash for Homes - Foreclosures Opportunity Buyers - Geon Media Group - Description: This file contains people who have purchased an online education program to learn how to make money through real estate ventures.   All Unpacked - New Movers/New Phone Connects February 20, 2009 New List - All Unpacked - New Movers/New Phone Connects - List Connection Inc. - Description: This file contains people who have just moved and are in the process of getting settled in their new locations.   Making it Big in Real Estate Weekly Infomercial Buyers February 20, 2009 New List - Making it Big in Real Estate Weekly Infomercial Buyers - Focus USA - Description: This file contains people who have purchased a system teaching them how to make money through real estate after viewing an infomercial.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Click here to register today Online Exclusive Problem Solver: Are there simple ways to reduce my direct mail costs? Dean Rieck, copywriter at Direct Creative, offers tips on trimming a direct mail campaign budget. Click here to read. FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.