DMNews Database Weekly: A look at grocery store loyalty marketing

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July 15, 2010 Check out DMNews on your smartphone Advertisement Hosted CRM Can Be Your Secret Weapon to Success! > Download an unbiased, FREE comparison guide of the top 15 industry leaders to help you evaluate which CRM vendor solution fits your company. >> Download your FREE Hosted CRM Comparison Guide Inside CRM/Database Q&A: Scott Wetzel, Excentus' VP of marketing Ryan Chatelain The mention of a grocery store loyalty program might conjure thoughts of cost-conscious shoppers toting membership cards that entitle them to discounts on mundane household items like toilet paper.   News Segmenting tweens/teens Teens control billions in buying power, creating an audience for marketers   USA Network program rewards loyal viewers Ryan Chatelain USA Network launched a loyalty program July 13 called "Character Rewards." The cable TV network's viewers can earn and redeem points for gift cards and show-branded merchandise through the Web.   Rentrak, Experian Simmons partner to integrate viewership data Shahnaz Mahmud Media measurement and analytics firm Rentrak Corporation has partnered with research and analytics company Experian Simmons to offer national and local consumer purchase data through the integration of their viewership measurement services.   Column Establishing moments of truth with customers Jenny Belser A single experience can define and shape a customer's relationship with your brand.   From DMNews' Direct Line Blog Waiting to see the after-effects of the World Cup Shahnaz Mahmud July 13, 2010 On Sunday, I sat in a pub in midtown Manhattan watching the World Cup final, the much anticipated face-off between The Netherlands and Spain. The results didn't go my way—with Spain scoring a goal in the extra time given, due to the 0-0 result at the end of the regulation match.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   Managing customer engagement to prevent attrition John Strabley, manager of marketing strategy and planning, Quaero Most companies understand the value of retaining customers vs. the cost of replacing them, but many still struggle with attrition issues.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Sports Authority taps Allurent; Chevy takes apps for a spin

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July 15, 2010 Check out DMNews on your smartphone Advertisement Social is the Next Search. Is Your Site Ready? Many companies have a Facebook page, but is your own site driving social participation? If not, it should be. Learn how to make social networks a larger source of traffic for your site than SEO or SEM. Download our free whitepaper now. Today's News Sports Authority taps Allurent for e-commerce boost Kevin McKeefery The Sports Authority has selected Allurent's on-demand technology to boost its e-commerce capabilities. The sports apparel brand is looking to the software-as-a-service company's on-demand technology to help bolster its presence on SportsAuthority.com, as well as various social media and affiliate sites.   Chevy takes apps for a spin Ryan Chatelain Automaker Chevrolet is bringing its showroom to the iPhone and iPad.   Post Quad/Graphics-Worldcolor acquisition, companies combine forces Shahnaz Mahmud Now that Quad/Graphics' acquisition of Worldcolor is complete, Quad is beginning the integration portion of the deal.   Marketers bear the brunt of postal woes Carol Krol The U.S. Postal Service unveiled details of its proposed "exigent price increase" last week and filed an application with its regulator, the Postal Regulatory Commission. Direct mailers sprang into action decrying the move, and mailers across the board vow to fight the increase (see cover story).   ETargetMedia releases American Computer, Software & Technology Professionals list to market The file is comprised of influential business decision makers within the computer, software & technology industries in the US.   From the print edition Creative content maximizes direct mail Marketers squeeze maximum impact from their multidimensional and nontraditional shaped mailers with targeted creative packages. Our experts explain successful strategies using unique mail pieces   TV Gains accountability with online link Lee Cutler, founder and president, Kre8 Media Inc. The Internet is forcing every other media platform to replicate its high level of accountability in order to compete for advertising budgets. While television is a laggard in this regard, it might have an unlikely savior: the Internet.   Today's lists and databases America's Malling Shoppers 35-44 Email File America's Malling Shoppers 35-44 Email File   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Microsoft steps up CRM efforts Ryan Chatelain App stores are not just for downloading weather forecasts and sports scores to your smartphone anymore. Technology giant Microsoft is opening a CRM app store.   more »
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.