DMNews Database Weekly: A look at grocery store loyalty marketing

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July 15, 2010 Check out DMNews on your smartphone Advertisement Hosted CRM Can Be Your Secret Weapon to Success! > Download an unbiased, FREE comparison guide of the top 15 industry leaders to help you evaluate which CRM vendor solution fits your company. >> Download your FREE Hosted CRM Comparison Guide Inside CRM/Database Q&A: Scott Wetzel, Excentus' VP of marketing Ryan Chatelain The mention of a grocery store loyalty program might conjure thoughts of cost-conscious shoppers toting membership cards that entitle them to discounts on mundane household items like toilet paper.   News Segmenting tweens/teens Teens control billions in buying power, creating an audience for marketers   USA Network program rewards loyal viewers Ryan Chatelain USA Network launched a loyalty program July 13 called "Character Rewards." The cable TV network's viewers can earn and redeem points for gift cards and show-branded merchandise through the Web.   Rentrak, Experian Simmons partner to integrate viewership data Shahnaz Mahmud Media measurement and analytics firm Rentrak Corporation has partnered with research and analytics company Experian Simmons to offer national and local consumer purchase data through the integration of their viewership measurement services.   Column Establishing moments of truth with customers Jenny Belser A single experience can define and shape a customer's relationship with your brand.   From DMNews' Direct Line Blog Waiting to see the after-effects of the World Cup Shahnaz Mahmud July 13, 2010 On Sunday, I sat in a pub in midtown Manhattan watching the World Cup final, the much anticipated face-off between The Netherlands and Spain. The results didn't go my way—with Spain scoring a goal in the extra time given, due to the 0-0 result at the end of the regulation match.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   Managing customer engagement to prevent attrition John Strabley, manager of marketing strategy and planning, Quaero Most companies understand the value of retaining customers vs. the cost of replacing them, but many still struggle with attrition issues.
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