DMNews: Direct Media, Millard Inc. to merge on July 1, May takes helm

June 26, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Today's News Direct Media, Millard Inc. to merge on July 1, May takes helm Lauren Bell June 25, 2009 Parent company InfoGroup has combined its Direct Media and Millard brands to form Direct Media Millard Inc. (DMM), a new direct marketing company that officially launches July 1. The two groups will combine their client rosters and work together to serve them. Larry May, CEO of Direct Media will serve as the president of Direct Media Millard, while Jeff Kelley, president of Millard, will serve as president of consumer management for DMM.   JC Penney chief merchandising officer Ken Hicks leaves for Foot Locker Chantal Todé June 25, 2009 Ken Hicks is leaving his position as president and chief merchandising officer at JC Penney Co. Inc. to become president and CEO at specialty retailer Foot Locker Inc. JC Penney said Hicks, who has held his position there since 2005, will serve his last day on July 6. Myron Ullman, chairman and CEO, will assume Hicks' responsibilities while an executive search is being conducted. Hicks will also resign his position on the JC Penney board of directors.   Dunkin' Donuts debuts online ordering forms Dianna Dilworth June 25, 2009 Dunkin' Donuts has introduced a new online ordering form in a move to create viral marketing.The goal of the new campaign is to make ordering easier and to take the concept of "A Dunkin' Run" — a trip to Dunkin' Donuts — and make it a household term. To promote the new service, Dunkin' Donuts is using Facebook, Twitter and e-mails to opted-in customers.   Google brings AdSense to mobile apps Dianna Dilworth June 25, 2009 Taking advantage of the fact that mobile applications continue to gain traction, Google has introduced a new way to sell ads on the mobile phone. The new product, called AdSense for Mobile Applications, lets advertisers place text and image ads within mobile applications. Urbanspoon, a restaurant and bar directory on the iPhone that lets mobile users search for restaurants based on their location, worked with Google on its test phase.   Dress Barn, Tween Brands to merge Chantal Todé June 25, 2009 Dress Barn Inc. and Tween Brands Inc. have entered into a definitive merger agreement. In the stock-for-stock transaction, a subsidiary of Dress Barn will merge with Tween Brands. Each share of the latter's common stock will be exchanged for 0.47 shares of Dress Barn common stock, representing an equity value of approximately $157 million based on June 24 closing stock prices for both companies. Upon closing of the transaction, Tween Brands stockholders are expected to own approximately 16% of Dress Barn.   PrivatAir taps Ink to redesign custom magazine Lauren Bell June 25, 2009 PrivatAir, a company that offers private flights to VIPs and executives, has signed Ink Publishing to helm a relaunch of its custom magazine in July. The 6,500-circulation quarterly, PrivatAir — the magazine, is offered on board PrivatAir flights and on all business-class services operated by partners Lufthansa, Swiss International Airlines and KLM, and at some luxury hotels in Europe and the Middle East. It's also direct mailed to PrivatAir clients and subscribers worldwide.   Corporate dining group offers tiered loyalty program Lauren Bell June 25, 2009 Food service management company Compass Group is working with First Data to roll out a new, tiered loyalty program nationwide. The two companies have been working together on payment and loyalty programs since February 2007. This year, they are rolling out ZipThru Rewards to Compass Group's corporate cafés and dining centers nationwide.   In This Week's Print Edition Shipping not a parabox The US Postal Service has created a new augmented reality Web tool, called the Virtual Box Simulator, to promote the fact that Priority Mail Flat Rate boxes can make shipping easier.   How can I recover if I've been fired from a position in the past? Wendy Weber, President, Crandall Associates Inc. Almost everyone has been fired at one time in a professional career. Some can admit it; some never can. But many who admit to being fired say it ultimately contributed to success in their career in direct marketing.   From DMNews' Go Inside Multichannel Retail 5 must-haves for your e-commerce site Sharon Goldman As Web sales gain importance for nearly every multichannel retailer, making sure your site is competitive with today's best e-commerce offerings is essential. Whether you're just getting started in e-commerce or your site needs freshening up, there are some basic must-haves, says Scott Todaro, senior director of product strategy at Demandware:   Web Weekly Dos and Don'ts of building a successful e-mail database A solid e-mail database is the cornerstone for any successful e-mail campaign. David Eldridge, CEO of Alterian, and Blake Groves, online marketing consultant for Convio, share their top Dos and Don'ts for building the most valuable e-mail database.   more » Today's lists and databases Scroll Saw Woodworking and Crafts Subscribers New list — Scroll Saw Woodworking and Crafts Subscribers — List Services Corp. —This file contains subscribers to Scroll Saw Woodworking. Eighty percent of this list is male, and 90% of these craftsmen are more than 50 years old. Forty-three percent cell the products they make, and 55% have a college education or higher.   Cadalyst New list — Cadalyst — Statlistics — This file contains the primarily corporate and senior management readers of a bimonthly publication covering engineering and CAD management. These include persons in the architecture, engineering, construction, GIS and manufacturing industries. More than 90% of these subscribers have indicated that they plan to buy CAD products, computer peripherals, mechanical, graphic design and visualization software, printers, plotters, monitors and high speed Internet access within the next 12 months.   Summit Racing Equipment PIP New insert program — Summit Racing Equipment PIP — Leon Henry Inc. — Inserts can be included in packages reaching mostly male, car and truck enthusiasts who have regularly purchased name-brand performance automotive parts and accessories, automotive tools and automotive collectibles from the Summit Racing Equipment and/or Genuine Hotrod Hardware catalogs. Buyers have an average age range of 18 to 59 and an annual income of $50,000 to $60,000.   Casa & Estilo International New list — Casa & Estilo International — Specialists Marketing Services — This file contains subscribers to Casa & Estilo, a US, Spanish-language magazine dedicated to home design, architecture and art. The quarterly publication reaches Hispanic audiences with an average annual household income of $150,700.   Classified InfoDirect, a Mailing List Management company is seeking Full Time and Part Time positions. Current openings include: Mailing List Locator Seeking full time or part time person to locate mailing lists for InfoDirect to manage. Must have minimum 3 years experience locating lists for list management. Must be aggressive and creative. Relocation optional. Mailing Lists Marketing Looking for a part time person to handle marketing for all of its managed lists. Must be creative, imaginative, and think outside the box. Work from your home, relocation not required. Must have minimum 5 years experience in marketing. Mailing Lists Sales Seeking highly motivated, aggressive, full time sales executive with a successful documented track record of selling compiled and response consumer and business lists. Must have a minimum of 5 years of successful sales experience in the direct marketing industry. Excellent base salary, commissions and benefits. Relocation is optional. Data Salesperson - National Accounts Seeking salesperson to bring their experience and contacts to an opportunity to represent our unique data assets including online-generated consumer product usage survey information and individual-level grocery purchase data. Excellent compensation and benefit package for the right person...if that's you, send resume to daniel@infodirectlists.com, or fax to 256-536-0705. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Blake Ebel from Cannes Blake Ebel, EuroRSCG Chicago's executive creative director, will blog each day this week from Cannes Caples Community Draftfcb creative director Gigi Carroll explains the inspiration behind Sharpie's "Uncap what's inside" Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey

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