DMNews' Digital Insider: Organic Trade Association finds lift in social marketing

June 16, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Create Digital Interactive Collateral from Any PDF Upload a PDF of any type of collateral and watch as a flash-based digital edition is created and hosted for you and your audience. Great for Catalogs, Magazines, Brochures, reports - anything. Add rich multimedia, links, and get great readership analytics. Try it free for 14-days from Zmags or email sales@zmags.com for more information - or call 866-98-ZMAGS. Click here to upload a PDF now! Latest News Organic Trade Association finds lift in social marketing Dianna Dilworth Marketers are excited about consumers' engagement with social media and on blogs, but measuring social media buzz is still a challenge. For the Organic Trade Association (OTA), which ran a blog-based campaign, the goal was to create buzz about organic foods for people who are not already organic converts.   Draftfcb NY merges media buying with CRM and digital in new division Lauren Bell Draftfcb New York has merged its media, digital and CRM practices into a single unit, the Real-Time Marketing division.   IAB: Web ads drop by 5% in Q1 2009 Lauren Bell In the first quarter of 2009, Internet advertising dropped 5%, to $5.5 billion, when compared to the same quarter last year, according to the Internet Advertising Revenue Report commissioned by the Interactive Advertising Bureau (IAB) and conducted by the New Media Group of PricewaterhouseCoopers.   REI debuts iPhone app targeted to bicycling enthusiasts Dianna Dilworth Just in time for the summer bicycle-riding season, outdoor retailer REI has launched a new iPhone app that helps consumers monitor and share their biking experiences.   AOL adds to local network with two acquisitions Sharon Goldman AOL announced Thursday that it acquired Patch Media Corporation, a local news and information platform, and Going, a local platform for readers to discover and share things to do in leading cities. Both acquisitions leverage a consumer and marketplace trend toward greater consumption of news and information online.   E-mail spending to grow to $2 billion by 2014 Dianna Dilworth E-mail marketing spending in the US will increase to $2 billion by 2014, which represents almost and 11% year-over-year growth rate, according to a new forecast report by Forrester Research. The report, called "US Email Marketing Forecast, 2009 To 2014," attributed the growth of e-mail marketing to falling CPMs (meaning that ESPs are charging less per e-mail), a higher return on investment, as well as the growth of social e-mail accounts. Because of this growth, in five years consumers will be hit with more than 9,000 e-mail marketing messages a year.   Inside Digital Inside click fraud: Display ads, botnets latest source for malicious activity Cara Wood While overall click fraud dipped during Q1 2009, down 17% from Q4 2008 and 16% year-over-year according to Click Forensics, the fraud traffic from malicious scripted programs increased this year. This type of malware exists as Javascript programs that execute upon a page view or site visit. Protection against this level of threat is often managed under the radar of advertisers using digital display ads. Networks and publishers working with third-party service providers often bear the brunt of ensuring traffic is legitimate and ads are correctly counted.   Opinion 5 tips for optimizing your brand for mobile Bryson Meunier, Associate Director, Content Solutions, Resolution Media I'm not going to say that 2009 will be "the year" of mobile as, like many forms of marketing, mobile will suffer due to the recessionary economy. Nonetheless, mobile advanced in 2008 to the point where Nielsen declared critical mass for the mobile Web and PEW predicted mobile web usage to overtake desktop traffic by 2020. So how can marketers optimize their brands for the mobile environment?   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   How you and your company can survive universal search Pippa Nutt, director, online strategy, Northern Lights Direct Response Of 1.2 billion recent Google search queries, roughly 220 million contained a universal returned result. Listen up, folks: The onset of universal search makes dominating the first page of search results more competitive. What you lack could be the thing that hurts your ranking and visibility on the landscape.   Caples Community Wunderman CCO Nick Moore explains how Land Rover harnessed Twitter's community-building potential during the NY Auto Show Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: MPA Handbook shows successes, pitfalls of mags in 2008

June 16, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News MPA Handbook shows successes, pitfalls of mags in 2008 Lauren Bell The 2009-2010 Magazine Handbook, released this week by Magazine Publishers of America (MPA), reports that magazine readership and influence remains strong, in spite of slipping ad numbers.   Crispin Porter + Bogusky nabs Daddy, expands European footprint Carol Krol Crispin Porter + Bogusky, an MDC Partners company, has acquired Daddy, a Swedish digital agency located in Gothenburg, Sweden. The move represents the agency's first creative hub in Europe, and the agency characterized the deal as the launch of its European operations.   Publishers Clearing House debuts mobile site for iPhone Dianna Dilworth The Publishers Clearing House Online Network has launched a new mobile site for the iPhone and iPod Touch devices. The new mobile site, at www.pch.com/iphone, lets visitors enter the Publisher's Clearing House Sweepstakes once per day.   PostNet signs Epicor for CRM, loyalty growth Lauren Bell PostNet International Franchise Corp., a global postal, copy, design and print service shop, has sign Epicor as its CRM provider. Epicor has been charged with helping PostNet develop a long-term CRM strategy, improving upon its previous in-house CRM work, which focused largely on point-of-sale efforts.   ETargetMedia offers All American Kids Games and Products ETargetMedia.com Inc. has released the All American Kids Games and Products list. This file represents online users who have one or more children in their lives.   In This Week's Print Edition Make-A-Wish sets up large donor site Chantal Todé The Make-A-Wish Foundation, which grants the wishes of children with life-threatening medical conditions, has created a unique Web site for large donors.   Bliss extends its WOM focus with SheSpeaks partnership Dianna Dilworth Bliss, a national spa with a beauty care product line, has teamed up with word-of-mouth marketing network SheSpeaks to promote the launch of its new Best of Skintentions daily moisturizer.   Web Weekly Problem Solver: Are you prepared for the biggest postal change in years? Beginning in late November 2009, mailers will be required to switch to full-service Intelligent Mail barcode (IMB) to qualify for greater U.S. Postal Service discounts. IMB offers a dynamic alternative to the extremely limited POSTNET barcode. As you prepare to make the switch to IMB, here are five tips to make sure you take advantage of IMB's benefits.   more » Today's lists and databases DRG — Senior Masterfile New list — DRG — Senior Masterfile — ALC — This file contains an audience age 55 and up that enjoys a wide variety of crafts and take pleasure designing products for their home, family and friends. The file is 90% female.   IntraCleanse New list — IntraCleanse — Impulse Media — This file contains people who are interested in looking and feeling their best but shedding weight and detoxifying their bodies, and have bought the IntraCleanse product as a result. Average income is $35,000.   Russell and Miller Catalog Buyers New list — Russell and Miller Catalog Buyers — The Information Refinery — This file contains buyers of promotional products for retail stores. Items include signs and sign holders, banners, merchandise displays, pegboards, shelf dividers and extenders and security products.   TigerDirect SOHO Buyers New list — TigerDirect SOHO Buyers — List Services Corp. — This file contains small office and home office executives who use direct mail to obtain the products they need. These are tech-savvy, multichannel buyers who actively purchase computers, electronics, home entertainment products, accessories and software for their companies. Average sale is $265.   Classified InfoDirect, a Mailing List Management company is seeking Full Time and Part Time positions. Current openings include: Mailing List Locator Seeking full time or part time person to locate mailing lists for InfoDirect to manage. Must have minimum 3 years experience locating lists for list management. Must be aggressive and creative. Relocation optional. Mailing Lists Marketing Looking for a part time person to handle marketing for all of its managed lists. Must be creative, imaginative, and think outside the box. Work from your home, relocation not required. Must have minimum 5 years experience in marketing. Mailing Lists Sales Seeking highly motivated, aggressive, full time sales executive with a successful documented track record of selling compiled and response consumer and business lists. Must have a minimum of 5 years of successful sales experience in the direct marketing industry. Excellent base salary, commissions and benefits. Relocation is optional. Data Salesperson - National Accounts Seeking salesperson to bring their experience and contacts to an opportunity to represent our unique data assets including online-generated consumer product usage survey information and individual-level grocery purchase data. Excellent compensation and benefit package for the right person...if that's you, send resume to daniel@infodirectlists.com, or fax to 256-536-0705. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Wunderman CCO Nick Moore explains how Land Rover harnessed Twitter's community-building potential during the NY Auto Show Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.