DMNews: MPA Handbook shows successes, pitfalls of mags in 2008

June 16, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News MPA Handbook shows successes, pitfalls of mags in 2008 Lauren Bell The 2009-2010 Magazine Handbook, released this week by Magazine Publishers of America (MPA), reports that magazine readership and influence remains strong, in spite of slipping ad numbers.   Crispin Porter + Bogusky nabs Daddy, expands European footprint Carol Krol Crispin Porter + Bogusky, an MDC Partners company, has acquired Daddy, a Swedish digital agency located in Gothenburg, Sweden. The move represents the agency's first creative hub in Europe, and the agency characterized the deal as the launch of its European operations.   Publishers Clearing House debuts mobile site for iPhone Dianna Dilworth The Publishers Clearing House Online Network has launched a new mobile site for the iPhone and iPod Touch devices. The new mobile site, at www.pch.com/iphone, lets visitors enter the Publisher's Clearing House Sweepstakes once per day.   PostNet signs Epicor for CRM, loyalty growth Lauren Bell PostNet International Franchise Corp., a global postal, copy, design and print service shop, has sign Epicor as its CRM provider. Epicor has been charged with helping PostNet develop a long-term CRM strategy, improving upon its previous in-house CRM work, which focused largely on point-of-sale efforts.   ETargetMedia offers All American Kids Games and Products ETargetMedia.com Inc. has released the All American Kids Games and Products list. This file represents online users who have one or more children in their lives.   In This Week's Print Edition Make-A-Wish sets up large donor site Chantal Todé The Make-A-Wish Foundation, which grants the wishes of children with life-threatening medical conditions, has created a unique Web site for large donors.   Bliss extends its WOM focus with SheSpeaks partnership Dianna Dilworth Bliss, a national spa with a beauty care product line, has teamed up with word-of-mouth marketing network SheSpeaks to promote the launch of its new Best of Skintentions daily moisturizer.   Web Weekly Problem Solver: Are you prepared for the biggest postal change in years? Beginning in late November 2009, mailers will be required to switch to full-service Intelligent Mail barcode (IMB) to qualify for greater U.S. Postal Service discounts. IMB offers a dynamic alternative to the extremely limited POSTNET barcode. As you prepare to make the switch to IMB, here are five tips to make sure you take advantage of IMB's benefits.   more » Today's lists and databases DRG — Senior Masterfile New list — DRG — Senior Masterfile — ALC — This file contains an audience age 55 and up that enjoys a wide variety of crafts and take pleasure designing products for their home, family and friends. The file is 90% female.   IntraCleanse New list — IntraCleanse — Impulse Media — This file contains people who are interested in looking and feeling their best but shedding weight and detoxifying their bodies, and have bought the IntraCleanse product as a result. Average income is $35,000.   Russell and Miller Catalog Buyers New list — Russell and Miller Catalog Buyers — The Information Refinery — This file contains buyers of promotional products for retail stores. Items include signs and sign holders, banners, merchandise displays, pegboards, shelf dividers and extenders and security products.   TigerDirect SOHO Buyers New list — TigerDirect SOHO Buyers — List Services Corp. — This file contains small office and home office executives who use direct mail to obtain the products they need. These are tech-savvy, multichannel buyers who actively purchase computers, electronics, home entertainment products, accessories and software for their companies. Average sale is $265.   Classified InfoDirect, a Mailing List Management company is seeking Full Time and Part Time positions. Current openings include: Mailing List Locator Seeking full time or part time person to locate mailing lists for InfoDirect to manage. Must have minimum 3 years experience locating lists for list management. Must be aggressive and creative. Relocation optional. Mailing Lists Marketing Looking for a part time person to handle marketing for all of its managed lists. Must be creative, imaginative, and think outside the box. Work from your home, relocation not required. Must have minimum 5 years experience in marketing. Mailing Lists Sales Seeking highly motivated, aggressive, full time sales executive with a successful documented track record of selling compiled and response consumer and business lists. Must have a minimum of 5 years of successful sales experience in the direct marketing industry. Excellent base salary, commissions and benefits. Relocation is optional. Data Salesperson - National Accounts Seeking salesperson to bring their experience and contacts to an opportunity to represent our unique data assets including online-generated consumer product usage survey information and individual-level grocery purchase data. Excellent compensation and benefit package for the right person...if that's you, send resume to daniel@infodirectlists.com, or fax to 256-536-0705. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Wunderman CCO Nick Moore explains how Land Rover harnessed Twitter's community-building potential during the NY Auto Show Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll

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