DMNews' Digital Insider: Organic Trade Association finds lift in social marketing

June 16, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Create Digital Interactive Collateral from Any PDF Upload a PDF of any type of collateral and watch as a flash-based digital edition is created and hosted for you and your audience. Great for Catalogs, Magazines, Brochures, reports - anything. Add rich multimedia, links, and get great readership analytics. Try it free for 14-days from Zmags or email sales@zmags.com for more information - or call 866-98-ZMAGS. Click here to upload a PDF now! Latest News Organic Trade Association finds lift in social marketing Dianna Dilworth Marketers are excited about consumers' engagement with social media and on blogs, but measuring social media buzz is still a challenge. For the Organic Trade Association (OTA), which ran a blog-based campaign, the goal was to create buzz about organic foods for people who are not already organic converts.   Draftfcb NY merges media buying with CRM and digital in new division Lauren Bell Draftfcb New York has merged its media, digital and CRM practices into a single unit, the Real-Time Marketing division.   IAB: Web ads drop by 5% in Q1 2009 Lauren Bell In the first quarter of 2009, Internet advertising dropped 5%, to $5.5 billion, when compared to the same quarter last year, according to the Internet Advertising Revenue Report commissioned by the Interactive Advertising Bureau (IAB) and conducted by the New Media Group of PricewaterhouseCoopers.   REI debuts iPhone app targeted to bicycling enthusiasts Dianna Dilworth Just in time for the summer bicycle-riding season, outdoor retailer REI has launched a new iPhone app that helps consumers monitor and share their biking experiences.   AOL adds to local network with two acquisitions Sharon Goldman AOL announced Thursday that it acquired Patch Media Corporation, a local news and information platform, and Going, a local platform for readers to discover and share things to do in leading cities. Both acquisitions leverage a consumer and marketplace trend toward greater consumption of news and information online.   E-mail spending to grow to $2 billion by 2014 Dianna Dilworth E-mail marketing spending in the US will increase to $2 billion by 2014, which represents almost and 11% year-over-year growth rate, according to a new forecast report by Forrester Research. The report, called "US Email Marketing Forecast, 2009 To 2014," attributed the growth of e-mail marketing to falling CPMs (meaning that ESPs are charging less per e-mail), a higher return on investment, as well as the growth of social e-mail accounts. Because of this growth, in five years consumers will be hit with more than 9,000 e-mail marketing messages a year.   Inside Digital Inside click fraud: Display ads, botnets latest source for malicious activity Cara Wood While overall click fraud dipped during Q1 2009, down 17% from Q4 2008 and 16% year-over-year according to Click Forensics, the fraud traffic from malicious scripted programs increased this year. This type of malware exists as Javascript programs that execute upon a page view or site visit. Protection against this level of threat is often managed under the radar of advertisers using digital display ads. Networks and publishers working with third-party service providers often bear the brunt of ensuring traffic is legitimate and ads are correctly counted.   Opinion 5 tips for optimizing your brand for mobile Bryson Meunier, Associate Director, Content Solutions, Resolution Media I'm not going to say that 2009 will be "the year" of mobile as, like many forms of marketing, mobile will suffer due to the recessionary economy. Nonetheless, mobile advanced in 2008 to the point where Nielsen declared critical mass for the mobile Web and PEW predicted mobile web usage to overtake desktop traffic by 2020. So how can marketers optimize their brands for the mobile environment?   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   How you and your company can survive universal search Pippa Nutt, director, online strategy, Northern Lights Direct Response Of 1.2 billion recent Google search queries, roughly 220 million contained a universal returned result. Listen up, folks: The onset of universal search makes dominating the first page of search results more competitive. What you lack could be the thing that hurts your ranking and visibility on the landscape.   Caples Community Wunderman CCO Nick Moore explains how Land Rover harnessed Twitter's community-building potential during the NY Auto Show Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
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