DMNews Database Weekly: E-mail scam targets American Airlines customers

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February 25, 2010 Check out DMNews on your smartphone Advertisement Customer Centricity May 3-5, 2010 Columbia University Campus, New York City Learn how to move from product centricity to customer centricity to create sustained value and a competitive advantage. Please click here to learn more. News E-mail scam targets American Airlines customers Dianna Dilworth Scammers recently sought consumer information by distributing e-mail messages pretending to be from American Airlines. The phishing messages appeared to have been sent from American Airlines' AAdvantage frequent flyer program.   Red Cross to promote centralized biomedical site with e-mail Dianna Dilworth The American Red Cross has combined its 30 regional biomedical services Web sites into one national portal. The organization will promote the site, which will officially debut February 23, with e-mail and social media at the local level and search engine optimization.   Goodmail CEO Horan steps down after two-year tenure Dianna Dilworth Peter Horan resigned as CEO of Goodmail last week after nearly two years in the position. Daniel Dreymann, co-founder and president of Goodmail, said he will take over Horan's responsibilities. No replacement will be hired.   Valassis FY 2009 revenue falls 5.8% Frank Washkuch Valassis' full-year 2009 revenue dropped 5.8% to $2.2 billion from $2.4 billion the prior year. Fourth-quarter 2009 revenue decreased 3.4% year-over-year to $605 million from $626.3 million.   Experian to launch enhanced university CRM program Nathan Golia Experian and CedarCrestone have partnered to create an updated version of Experian QAS for Oracle's PeopleSoft Campus Solutions. The platform helps colleges and universities conduct CRM initiatives.   Column Using transaction data to guarantee targeting efficiency Hans Theisen, chief revenue officer, Cardlytics Marketers use a variety of media and delivery channels to present offers intended to drive customer acquisition, loyalty and incremental spend. However, the targeting methods used with these channels are grossly inefficient; they require high CPM-priced database lists, low exposure to intended customers and numerous upfront costs related to design, printing and mailing.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Carl's Jr. running digital campaign, e-mail scam targets AA customers

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February 25, 2010 Check out DMNews on your smartphone Today's News Carl's Jr., Hardee's use Facebook app, giveaway to promote comfort food Dianna Dilworth Carl's Jr. and Hardee's fast-food restaurants are running a digital campaign to promote the launch of their comfort food line.   E-mail scam targets American Airlines customers Dianna Dilworth Scammers recently sought consumer information by distributing e-mail messages pretending to be from American Airlines. The phishing messages appeared to have been sent from American Airlines' AAdvantage frequent flyer program.   Bacardi awards planning and buying work to KSL Mary Elizabeth Hurn Bacardi USA, whose brands include Bacardi rum, Grey Goose vodka and Bombay Sapphire gin, has selected KSL Media to manage all of its media planning and buying services.   Meredith names Gallon chief administrative officer, promotes marketing executives Kevin McKeefery Meredith has named Frank Gallon to the newly created role of chief administrative officer of Meredith Integrated Marketing. He will report to Martin Reidy, president of MIM.   Digital Trowel awards Net60 list management Digital Trowel has turned management of its business-to-business file over to Net60. This file contains postal and e-mail records.   From the print edition Pump up e-commerce beyond Christmas Christmas isn't the only important marketing holiday. Valentine's Day and Mother's Day are also big revenue generators for e-commerce. Experts help you driving the traffic you deserve in this key season   DRTV plays lead in campaign strategy Nathan Golia Television ads drive consumer response in many channels, online and offline. Hoveround and other marketers are leveraging television as the centerpiece of their integrated campaigns.   Today's lists and databases One Story New list — One Story — Direct Communications — This file contains subscribers to One Story, a nonprofit literary magazine that features one short story mailed every three weeks.   Assisted Living Facilities in the USA New list — Assisted Living Facilities in the USA — Bethesda List Center — This file contains executives and professionals who work at assisted living facilities. Suggested usage includes medical disposables, oxygen, medical support services and physical therapy offers.   Horse Owners Email & Postal New list — Horse Owners Email & Postal — Midwest Direct Marketing — This file contains horse owners who use social networking sites to discuss horse ownership, riding, new trails and tips.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.