DMNews: Carl's Jr. running digital campaign, e-mail scam targets AA customers

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February 25, 2010 Check out DMNews on your smartphone Today's News Carl's Jr., Hardee's use Facebook app, giveaway to promote comfort food Dianna Dilworth Carl's Jr. and Hardee's fast-food restaurants are running a digital campaign to promote the launch of their comfort food line.   E-mail scam targets American Airlines customers Dianna Dilworth Scammers recently sought consumer information by distributing e-mail messages pretending to be from American Airlines. The phishing messages appeared to have been sent from American Airlines' AAdvantage frequent flyer program.   Bacardi awards planning and buying work to KSL Mary Elizabeth Hurn Bacardi USA, whose brands include Bacardi rum, Grey Goose vodka and Bombay Sapphire gin, has selected KSL Media to manage all of its media planning and buying services.   Meredith names Gallon chief administrative officer, promotes marketing executives Kevin McKeefery Meredith has named Frank Gallon to the newly created role of chief administrative officer of Meredith Integrated Marketing. He will report to Martin Reidy, president of MIM.   Digital Trowel awards Net60 list management Digital Trowel has turned management of its business-to-business file over to Net60. This file contains postal and e-mail records.   From the print edition Pump up e-commerce beyond Christmas Christmas isn't the only important marketing holiday. Valentine's Day and Mother's Day are also big revenue generators for e-commerce. Experts help you driving the traffic you deserve in this key season   DRTV plays lead in campaign strategy Nathan Golia Television ads drive consumer response in many channels, online and offline. Hoveround and other marketers are leveraging television as the centerpiece of their integrated campaigns.   Today's lists and databases One Story New list — One Story — Direct Communications — This file contains subscribers to One Story, a nonprofit literary magazine that features one short story mailed every three weeks.   Assisted Living Facilities in the USA New list — Assisted Living Facilities in the USA — Bethesda List Center — This file contains executives and professionals who work at assisted living facilities. Suggested usage includes medical disposables, oxygen, medical support services and physical therapy offers.   Horse Owners Email & Postal New list — Horse Owners Email & Postal — Midwest Direct Marketing — This file contains horse owners who use social networking sites to discuss horse ownership, riding, new trails and tips.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles
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