DMNews: Hearst boosts marketing strength with iCrossing acquisition

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June 4, 2010 Check out DMNews on your smartphone Today's News Hearst boosts marketing strength with iCrossing acquisition Kevin McKeefery Hearst has acquired digital marketing agency iCrossing for a reported $325 million.   Direct mail volume up 16% in Q1 as insurance leads comeback Frank Washkuch Direct mail volume increased 16% year-over-year in the first quarter of 2010 to 6.1 billion pieces in total, according to data from direct marketing intelligence firm Mintel Comperemedia.   Maclean named Euro RSCG 4D Discovery CEO Iris Dorbian Digital agency Euro RSCG 4D named Clive Maclean CEO of Euro RSCG 4D Discovery, the firm's data and analytics arm, effective immediately.   Macromark releases arthritis relief list to market Macromark has released the Arthri-D Joint Pain Supplement Buyers list to the market. The file contains consumers looking for relief from day-to-day pain they experience from arthritis.   From the print edition Creating better value in mailers Chantal Todé The recession caused marketers to rethink direct mail design for both customer acquisition and retention efforts.   Marketers provide simple healthcare solutions Frank Washkuch Marketers respond to knowledge-hungry customers by providing health guidance   Today's lists and databases Gevalia Bangtail Program New insert program — Gevalia Bangtail Program — PlusMedia — Inserts reach loyal coffee buyers who receive regular shipments of their favorite coffees with the option to vary the quantity and frequency.   InvestmentDecisionSource.com New list — InvestmentDecisionSource.com — Worldata — This file contains informed individuals who do investment research online to make the most informed decisions when investing in various commodities.   Amerilist Private Pilots New list — Amerilist Private Pilots — Amerilist — This file contains consumers who have invested hours of flying time to earn their license to fly airplanes, for both sport and business travel. The majority of these consumers are executive homeowners who are frequent business flyers with the need to "take flight" for meetings, as well as vacationing with their families.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies

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