DMNews: USPS announces staff cuts at its headquarters

October 27, 2008 Advertisement AOTA Workshop 12/10 in NYC Join the Authentication and Online Trust Alliance for a morning workshop on enhancing online trust, confidence, and protection of businesses and consumers at the SC World Congress on Wednesday, December 10th. For more information and details on how to register, go to www.aotalliance.org/news/SCworkshop.html. Today's News USPS announces staff cuts at its headquarters Bryan Yurcan October 24, 2008 Amid declining mail volumes and a slow economy, the US Postal Service is eliminating between 220 and 250 jobs at its headquarters. The positions cut are in the agency's Washington, DC, headquarters and "headquarters-related units" such as an engineering center in Virginia, an address management center in Memphis, and various data processing centers, said USPS spokesman Greg Frey.   Axe falls on magazines Radar, 02138 Mary Elizabeth Hurn October 24, 2008 Today, in what some media outlets are calling the magazine industry's Black Friday, both Radar and Harvard-centric glossy 02138 are folding. Radar's print publication will shutter, but Radar's Web site, RadarOnline.com, was bought by American Media Inc.com through a partnership with Integrity Multimedia Company.   Macmillan appoints Silverpop as e-mail agency Mary Elizabeth Hurn October 24, 2008 International publishing group Macmillan Publishers Limited has named e-mail service provider Silverpop as its e-mail marketing firm. The company has 10 million registered users in its Palgrave Macmillan and Nature Publishing Group businesses.   Thin line between personalization and invasion Sharon Goldman October 26, 2008 This week, my thoughts turned to personalization - a concept that seems to keep gaining fans in the marketing world, who believe that creating offers unique to increasingly targeted audiences can lead to better engagement and ROI.   Insurance prospects list available October 24, 2008 ListData has introduced the TermLifeOffers.com list to the market. These are individuals with a desire to pay for life insurance on a monthly basis in an effort to establish financial security.   DMNews Video DMNews' Cara Wood talks with G2 Worldwide exec Larry Kimmel at DMA 08 October 15, 2008 DMNews editor in chief Cara Wood discusses accountability and marketing in tough economic times with G2 Worldwide's Larry Kimmel at the DMA 08 Conference & Expo.   DMNews' Cara Wood chats with Euro RSCG's Ron Bess October 14, 2008 DMNews editor in chief Cara Wood sits down with Euro RSCG president and CEO Ron Bess to talk about interactive marketing and the state of the industry at the DMA 08 Conference & Expo in Las Vegas.   more » DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Yahoo layoffs spark concerns Mary Elizabeth Hurn October 24, 2008 Yahoo's announcement that it will cut 10% of its work force − at least 1,500 employees − following a poor third quarter performance has prompted an increase speculation regarding the proposed Yahoo-Google ad partnership.   SMS is just the beginning for far-reaching mobile marketing Bryan Yurcan October 27, 2008 In a slow economy, marketing and adver­tising budgets are often among the first to be "restructured" or "scaled down" by companies. However, marketers should view these times as a strategic opportunity to reach consumers in new and alterna­tive methods, specifically mobile SMS marketing, said Mike Romano, VP of SmartReply, a voice and mobile market­ing services provider.   Today's lists and databases Classical Music Product Buyers October 27, 2008 New Management - Classical Music Product Buyers - Specialists Marketing Services Inc. - Description: This file contains people who enjoy listening to classical music and have purchased the Classical Composers continuity series.   My Company Today Active Subscribers October 27, 2008 New List - My Company Today Active Subscribers - DirectInnovations Inc. - Description: This file contains users of My Company Today, a Web site which provides individuals with business-related information.   Big Apple Circus October 27, 2008 New List - Big Apple Circus - Enertex Marketing - Description: This file contains buyers of tickets to the Big Apple Circus. These buyers typically have children between the ages of 3 and 13 and are, on average, aged 35 to 44.   Amazing Bright Teeth Whitening Buyers October 27, 2008 New List - Amazing Bright Teeth Whitening Buyers - Macromark - Description: This file contains people who are interested in the health, mainte­nance, and improvement of their teeth.   Classifieds Sales Professional Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMNews seeking e-commerce experts DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information. Five questions for: Jeff Hirsch, CEO, Revenue Science Jeff Hirsch, CEO of behavioral targeting ad network Revenue Science, recently spoke to DMNews about behavioral targeting and about a recent Skechers campaign. Click here to read.  FREE WHITEPAPERS View More Research DMNews Jobs Market Client Relations Account Managers Direct Group   Robbinsville, New Jersey Data Processing Programmer Analysts Direct Group   Robbinsville, New Jersey Direct Marketing Segment Manager The Reisa Group, Inc.   Lansdowne, Virginia Vice President Account Supervisor Euro RSCG Life New York, New York Senior Marketing Analyst National Geographic Society Washington, District of Columbia Office Assistant Company Confidential New York, New York
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