DMNews: E-commerce should stress analytics: eTail 2008

August 6, 2008 Advertisement Today's News E-commerce should stress analytics: eTail 2008 Bryan Yurcan August 05, 2008 Even with the wealth of consumer information available to online marketers, too many still rely on "offline paradigms" to measure customer behavior, according to Sheldon Gilbert, founder and CEO of Proclivity Systems, during a presentation at the eTail 2008 conference Tuesday in Washington.   Convio withdraws IPO, posts strong Q2 Chantal Todé August 05, 2008 Nonprofit CRM provider Convio has withdrawn its proposed initial public offering, nearly a year after it first registered with the Securities and Exchange Commission. "Good companies don't need to go public in bad markets," said Tad Druart, a spokesman for Convio, who said that the company filed the paperwork to withdraw its IPO registration on Tuesday morning.   Blyth makes two acquisitions Chantal Todé August 05, 2008 In two separate deals, multichannel home fragrance and décor marketer Blyth Inc. has agreed to purchase ViSalus Holdings LLC, a direct seller of nutritional supplements and energy drinks, as well as the assets of As We Change, a catalog focusing on the needs of women over the age of 40.   FootSmart's Gnatt focuses on synergy at eTail 2008 Bryan Yurcan August 05, 2008 In a presentation about creating a 360-degree marketing program, Kim Gnatt, VP of Internet marketing and operations for FootSmart.com said that by promoting synergy across channels, companies can better create brand relevance.   Myla looks to Pod1 for online, CRM Lauren Bell August 05, 2008 Myla, a luxury lingerie company, has signed digital agency Pod1 to boost its online presence and grow customer loyalty. Pod1, which previously produced viral video campaigns for Myla, won the account in a six-agency competitive pitch.   Transcontinental trims jobs in PA Lauren Bell August 05, 2008 Transcontinental Direct USA has cut 50 jobs at three of its Pennsylvania locations. Employees at the Orwigsburg, PA; Hamburg, PA; and Reading, PA sites were informed of the layoffs on Monday. Transcontinental has seven factories in Pennsylvania; the others will not be affected by the cutbacks.   DMNews seeking e-mail experts August 05, 2008 DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-mail Marketing, which will be available at the DMA08 show in Las Vegas in mid-Octo­ber, and published as a supplement to its October 27 issue.   In This Week's Print Edition Win a cruiser's loyalty Ellen Keohane August 04, 2008 Cruisers tend to become enthusiasts, but aren't necessarily brand loyal. That means marketers must work to stay top of mind.   Make the move to greener mail August 04, 2008 These days, everyone wants to make their direct mail more environmentally friendly — but you might be surprised by what tactics really work. Four experts share their go-green tips.   Today's lists and databases F&W Publications E-mail Masterfile August 06, 2008 E-mail - F&W Publications E-mail Masterfile - MeritDirect - Description: This file contains the e-mail addresses of subscribers to one or more F&W magazine, book club or newslet­ter titles, including Decorative Artist's Workbook, Family Tree, Memory Makers or Popular Woodworking.   Bankruptcy Filers August 06, 2008 New List - Bankruptcy Filers - Dunhill International List Co. - Description: This file contains individu­als who have declared bankruptcy and restructured their personal debt.   Infomortgage — Reverse Mortgage August 06, 2008 New List - Infomortgage — Reverse Mortgage - Lighthouse List - Description: This file contains seniors age 55-80 who own their own homes. These prospects are applying for reverse mortgages so they can afford to stay in their homes.   24/7 Daily Feeds August 06, 2008 New List - 24/7 Daily Feeds - The Catamount Group - Description: This file contains consum­ers that have registered for or responded to an online offer in categories including auto financing, education, debt and children's offers.   Classifieds Database / Circulation Analyst Leader Position Summary Lead all aspects of the direct marketing database: circulation/list management, data hygiene and data information strategy. Responsibilities Serve as direct marketing database strategist, working with IT to create new fields for customer segmentation. Oversee and develop marketing database hygiene tactics and hygiene team. Serve as an internal consultant for marketing, leveraging an understanding of the market and database. Work with Marketing Department to develop targeted mailing lists. Actively monitors and tracks available technology related to customer relationship management and direct marketing opportunities. Experience/Education: Bachelor's degree in Marketing, Database Marketing or related field. Master's Degree preferred. 1+ years experience in direct marketing or database marketing environment. Foundational understanding of database management, customer file management, direct mail circulation planning, database marketing. Experience with B to B circulation and databases. Apply via company website (www.hach.com/careers) to job number IRC 3849. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Online Marketing Manager  $75K Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Asst Circulation Mgr (catalog) $50K Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Marketing Specialist $60k Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Sr. CRM Specialist - $72k Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Account Supervisor-Direct Agency - $80K Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. MADISON EXECUTIVE SEARCH Direct Marketing and Catalog Specialists. LEAVE THE RECRUITING TO US. Mimi DAmelio and M. Ward Perrott Phone: (203) 431-6565 Fax: (203)431-6060 Email: Ward@directexec.com Website: http://www.directexec.com/ In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMNews seeking e-mail experts DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-mail Marketing, which will be made available at the DMA08 show in Las Vegas in mid-October, and will be published as a supplement in our October 27th issue. Click here for more information. Podcast: Q&A with Greater Than One CEO Elizabeth Apelles New York-based digital agency Greater Than One chats with DMNews about trends, tactics and challenges - Click here to read.  WHITEPAPER LIBRARY View More Whitepapers DMNews Jobs Market President/CEO Mailing & Fulfillment Service Association Alexandria, Virginia Sales Executive ShipShapes United States Database / Circulation Analyst Leader Hach Company United States Senior Manager of Catalog Circulation Draper's & Damon's Southern California, California Circulation Manager S&S Worldwide Colchester, Connecticut Canadian Media Buyer Company Confidential United States
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