DMNews: Starbucks names BBDO NY AOR

November 27, 2008 Advertisement Today's News Due to the Thanksgiving Holiday, DMNews will not be publishing an iMarketing News Daily newsletter on Friday, November 28. It will resume December 1. Starbucks names BBDO NY AOR Dianna Dilworth November 26, 2008 After the breakup with Wieden & Kennedy — in which the agency dumped the brand, rather than vice versa — Starbucks has selected Omnicom agency BBDO New York as its agency of record. The decision followed a competitive review.   Overstock.com offers bailout contest Bryan Yurcan November 26, 2008 Overstock.com this week announced a marketing ploy inspired by news headlines: The online retailer said it would pay off $50,000 of the debt of the winner of its "Overstock.com Family Bailout" plan.   Shoppers spending less, looking for more bargains Nancy Kearney November 26, 2008 More than half of Americans — 56.7% — say they will be spending less this holiday due to the economy, but one in five — 22.8% — still plan to be out in the shopping fray on Black Friday, according to the latest American Pulse survey by BigResearch.   Customer reviews to guide Amazon marketing Bryan Yurcan November 26, 2008 Amazon.com said it will use customer-generated reviews to market popular items during the holiday season.   ExampleMotion.com partners with Mulberry Marketing Dianna Dilworth November 26, 2008 ExampleMotion.com, a new San Francisco-based file sharing Web site for the legal industry, has selected Mulberry Marketing Communications to handle all of its marketing efforts.   Continuity club members list now available November 26, 2008 Lighthouse List Company has introduced the AmeriStyle — Continuity Club Members list to the market. This list is comprised of continuity club members.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Creative solutions from Wellpoint, AstraZeneca and Wet International Inc. November 24, 2008 Wellpoint's dimensional mailer targets health benefits managers; direct mail unlocks protected Internet resources for AstraZeneca; and Wet International's digital campaign gets personal.   Stores' hopes hinge on Thanksgiving lift Chantal Todé November 24, 2008 Thanksgiving weekend, consid­ered the official kickoff of the holiday shopping season, is even more significant this year, because consumers have shown a remarkable lack of interest in shopping recently. Compounding matters, retailers face a shorter holiday shopping season than normal, with Thanksgiving coming late in the month.   Today's lists and databases American Blinds, Wallpaper and More November 27, 2008 New Management - American Blinds, Wallpaper and More - Statlistics - Description: This file contains wealthy individuals looking to furnish, redecorate and/or improve their homes.   Male Offers - Enhancement Buyers November 27, 2008 New List - Male Offers - Enhancement Buyers - ListData - Description: This file contains people who have sought out and purchased male enhancement supplements from MaleOffers.com.   Rick Rewards Opportunity Buyers November 27, 2008 New List - Rick Rewards Opportunity Buyers - Macromark Inc. - Description: This file contains buy­ers who work from their home and are constantly looking for new ways to make money.   Monta - Autopro November 27, 2008 New List - Monta - Autopro - Peppermill Marketing Inc. - escription: This file contains Spanish speaking purchasers of car ramps.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York   Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Problem Solver: What is the most effective way to generate sales leads? Dean Rieck, copywriter at Direct Creative, explains why lead generation is often misunderstood and how it can be applied as a powerful part of the sales process. Click here to read.  FREE WHITEPAPERS View More Research DMNews Jobs Market Direct Mail Marketing Manager Dow Jones & Co.   South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc.   United States Senior Account Executive MindFire Inc.   Multiple locations, United States DM/ Direct Response Copywriter Provide Commerce San Diego, California VP - Operations/Traffic Management V12 Group Red Bank, New Jersey Director, Direct Marketing Marketing Architects, Inc. Minneapolis, Minnesota Merkle, DMNews celebrate agency's 20 years Database marketing leader Merkle commissioned Haymarket Media and DMNews to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful.
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