DMNews Digital Insider: Social media gets bigger piece of traditional DM spend

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February 2, 2010 Check out DMNews on your smartphone Advertisement Got the Itch to Switch? 5 Steps for Switching Hosted CRM Vendors Advances in Hosted CRM make switching vendors enticing. But is a change right for your company? Make an informed decision with insights from vendors and clients who've already done it. Download your FREE research now Inside Digital Social media gaining on traditional marketing Chantal Todé Marketers continue to dedicate greater portions of the marketing budget to social networking and Web-based channels, at the expense of traditional media. That shift was reflected in a recent survey from the CMO Council, which found that 60% of the more than 600 marketers who responded will invest in new online community and networking tools in the next year.   Latest News Benjamin Moore touches up its e-commerce presence Nathan Golia Benjamin Moore launched an e-commerce site February 1 on which consumers can order custom paint products directly from the manufacturer. The portal features a product-finder, color samples, a blog and pages for architects and designers, as well as contractors.   Statlistics, Merkle partner on mobile lead-gen program for print ads Nathan Golia Statlistics and Merkle have partnered to launch a mobile-based lead-generation service that replaces traditional reader-service cards. Green Mountain Coffee is the first client using the service. The Print-to-Mobile platform helps publishers and advertisers use specific short codes, rather than service numbers, in their print advertisements.   Times Co. appoints staff for paid Web model Brand Republic Staff The New York Times Co. has made a series of staff changes for its Web site as part of its move to implement a paid content metered model in 2011.   ElfYourself campaign mixes social and e-mail Dianna Dilworth Office supply giant OfficeMax builds on its ubiquitous ElfYourself viral holiday campaign by weaving social media and e-mail into the fabric of its direct marketing initiatives.   Opinion Using PPC Affiliates to Increase Online Sales Bobbi Leach, general manager, RevenueWire Pay-per-click affiliates can be a big boost to the bottom line. This arrangement can bring you increased sales, often to the tune of 10 times the amount of traffic you're currently getting, and boost your conversion rates by a factor of 2 to 3 X. Expert affiliates use PPC to drive highly-qualified traffic to your product or service landing pages, generating increased sales and higher conversion rates.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   The great influence of PPC on non-search conversions Melissa Mackey, online marketing coordinator, Fluency Media In difficult economic periods, online advertisers are tempted to slash pay-per-click budgets. But PPC doesn't act in a vacuum — it also influences online traffic and conversions from other channels.   Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 30th Anniversary Click to read DMNews' 30th anniversary issue

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