DMNews: EMusic plans fall campaign with new AOR Sarkissian Mason

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August 20, 2010 Check out DMNews on your smartphone Advertisement: Today's News EMusic plans fall campaign with new AOR Sarkissian Mason Frank Washkuch Digital music club eMusic will launch an integrated marketing campaign this fall with new AOR Sarkissian Mason, a digital creative agency. The company will try to differentiate itself from other music services with the effort.   Postal Service seeks to reorganize Standard Parcels Kate Muth The US Postal Service's proposal to reorganize its Small Parcel offerings would align its products more closely with those of its competitors. However, customers are having a hard time seeing the benefits, given the price increases these products face in the exigent rate case.   Firing joins SolutionSet as chief of strategy Kevin McKeefery Bill Firing has joined SolutionSet, a multichannel marketing services company, in the newly created position of chief strategy officer, the firm announced August 18. He reports to Zain Raj, who joined the company as president and COO at the end of June.   From the print edition Should Internet retailers print catalogs? The US Postal Service is encouraging e-retailers to turn to print catalogs to raise revenue. Our experts debate whether they should expand their reach to print or stay 'green'   Connect with 'intent-driven' users Shahnaz Mahmud About.com's Minskoff on the Web portal's branding campaign derived from 'timeless human behavior'   From DMNews' Direct Line Blog Boardwalk Empire extends to direct marketing Kevin McKeefery HBO's highly-publicized miniseries "Boardwalk Empire" is set to premier September 19th. Even a Martin Scorsese-produced event about prohibition-era gangsters isn't without a direct marketing element.   more » DMNews seeks op-eds from e-mail experts DMNews is accepting expert column submissions for the 2010 Essential Guide to E-mail Marketing, which will be published in October. Click here to read more In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases IDville Business Buyers E-mail IDville Business Buyers E-mail

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