DMNews Email Marketing Weekly: Diapers.com testing social media, e-mail integration with Responsys' tool

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March 17, 2010 Check out DMNews on your smartphone Advertisement New White Paper: 22 Quick Tips for Better Email Marketing Improve the performance of your email marketing campaigns with quick, actionable tips that you can implement today. Get expert advice on strategy, testing, creative design, optimization and regulatory compliance. Download your free copy. Inbox Insider Inbox Insider: E-mail marketing firms move into Asia-Pacific market Dianna Dilworth Although e-mail marketing has been a global business for years, numerous US-based vendors are now growing their presence in the Asia-Pacific marketplace. This week, e-mail firm StrongMail extended its small footprint in the region through a partnership with XCOM Media.   News Diapers.com testing social media, e-mail integration with Responsys' tool Dianna Dilworth Digital firm Responsys launched a platform to integrate e-mail marketing and social media on March 16. Client Diapers.com is using the tool to add more social media to its digital marketing mix.   Direct mail loses ground to digital post-recovery Mary Elizabeth Hurn Direct marketers are beginning to see green shoots of economic recovery, but the media mix continues to shift and experts predict direct mail will never regain its dominance.   Brands tip off NCAA direct marketing campaigns Dianna Dilworth Intel, CBS Sports and H&R Block are taking advantage of the NCAA tournament to interact with consumers through a mix of channels, including more mobile marketing than previous years.   Opinion Three trends to watch in e-mail marketing Morgan Stewart, director of research & strategy, ExactTarget Integration of e-mail and social media took shape in 2009 with the inclusion of e-mail links allowing users to share content on social networks. Now companies like Flowtown are enabling marketers to append data to e-mail addresses based on information obtained through social profiles.   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Incorporate personalization in e-mail and approach By Steve Webster, chief strategy officer at iPost Segmenting your list and personalizing the e-mail content will drive better returns than blasting the entire list with the same message, but it can entail a lot of work with uncertain rewards.   Lists and Databases Equestrian Singles.com New list — Equestrian Singles.com — Midwest Direct Marketing — This file contains members of EquestrianSingles.com, an online community for horse lovers. They join this social network to learn about upcoming events, trail rides, horse talk, friendships or romance.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Huntington names Arnold lead agency, eBay is launch client for AppNexus platform

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March 17, 2010 Check out DMNews on your smartphone Today's News Huntington names Arnold integrated marketing partner Kevin McKeefery Huntington Bancshares has named Arnold Worldwide lead marketing agency for its flagship brand and its Huntington National chain of retail banks. Terms of the deal, which closed the first week of March, were not disclosed.   AppNexus launches real-time ad management platform with eBay as client Dianna Dilworth AppNexus, a Web advertising start-up founded last year by veterans of DoubleClick and Yahoo's Right Media Exchange, launched an advertising platform March 15. EBay, the company's beta client since last year, is using it to streamline its approach to ad buying.   Gupta agrees to pay $7.4M to settle SEC charges Frank Washkuch Vinod Gupta, the founder and former chairman and CEO of recently sold database company Infogroup, has agreed to pay more than $7.4 million to settle Securities and Exchange Commission charges. The SEC alleged that Gupta fraudulently used almost $9.5 million in corporate funds for personal expenses, such as personal jet travel, a yacht, private club memberships and automobiles from 2003 to 2007.   ABC updates definition of digital edition Nathan Golia The Audit Bureau of Circulations released new definitions of what comprises a magazine's digital edition on March 16. The move came after Wired sought review of its iPad version, which will qualify as a "digital replica" under the updated guidelines.   Penton awards MeritDirect list management Trade publisher Penton Media awarded MeritDirect management of its databases effective April 1. The previous manager was Walter Karl.   From the print edition Variable data helps make print personal Direct marketers know they can use variable data printing to create highly personalized marketing pieces. Our experts discuss the best ways to segment and measure these VDP efforts to optimize your ROI.   Segment focus strong in b-to-b Nathan Golia Business-to-business marketers are ahead of the curve when it comes to segmentation. After all, b-to-b marketing revolves around targeting specific groups of customers looking for particular solutions to problems.   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   Today's lists and databases Paradise Vacations and Donators New list — Paradise Vacations and Donators — Macromark — This file contains customers that travel a minimum of once a year and donate to various charities. They have, in most cases, paid by credit card when buying their tickets, and have proven that they enjoy donating to charitable causes. The file is 65% female.   Families with Homeschooling Interest Postal and Email Addresses New list — Families with Homeschooling Interest Postal and Email Addresses — Tri-Media Marketing — This file contains conservative Christian families with interest in homeschooling and wholesome family values.   Woodshop News New list — Woodshop News — Direct Media Millard — This file contains subscribers who read Woodshop News content about woodworking equipment, tools, materials, supplies and industry news.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.