DMNews: E! adds text to sober driving effort, Taco Bell prepares first infomercial

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December 31, 2009 Check out DMNews on your smartphone Today's News E!, Ciroc push for safe New Year's Eve with text service Mary Elizabeth Hurn In an effort to assuage drunk driving on New Year's Eve, entertainment network E! and Ciroc Vodka added a new element to their joint "Drive Safe" campaign. The companies are using Web, PSAs on TV, social and mobile marketing to get the word out about their new taxi-locating text service.   Taco Bell campaign features fast food chain's first infomercial Nathan Golia Taco Bell will roll out an integrated campaign for its new Drive-Thru Diet menu in the first quarter of 2010. In addition to traditional advertising, digital and in-store elements, the campaign will feature a long-form infomercial.   Holiday e-commerce sales up 5% as more shoppers migrate online Carol Krol E-commerce sales jumped 5% to $27 billion for the 2009 holiday shopping season compared with a year ago, according to ComScore. The online measurement firm released the data on Dec. 30 based on online sales tallied November 1 through Christmas Eve.   Expedia addresses ambivalence with direct campaign Kevin McKeefery Travel booking site Expedia has launched a direct marketing campaign to differentiate the brand from other travel search engines. The campaign highlights both Expedia's convenience of use and the value of booking hotel and flight plans together on the site. The travel company's site was recently redesigned for a smoother booking process. Three television spots launched the week of December 28, and digital elements include a YouTube site takeover and channel, and a presence on Facebook and Twitter.   From the print edition Search and discover new opportunities Chantal Todé Direct marketers take search measurement beyond last-click metrics to determine its role in buying decisions.   Creative solutions from H&R Block, PRSA, Cole Haan Nathan Golia, Kevin McKeefery From DMNews' special search issue, check out campaigns from H&R Block, the Public Relations Society of America and Cole Haan   Today's lists and databases Farm Journal Equine New list — Farm Journal Equine — Midwest Direct Marketing — This file contains confirmed horse owners. Suggested usage includes offers for fencing, stable and barn equipment, gardening supplies, country home and craft accessories, farm implements and tools.   Arrest Trigger Data New list — Arrest Trigger Data — Wall Street List — This file contains people that have been arrested in the last month. It includes complete postal and date and type of arrest.   EVG Wealth Seminar Attendees New list — EVG Wealth Seminar Attendees — American Name Services — This file contains individuals who have attended financial education seminars that focus on protecting and increasing wealth. These attendees are highly motivated business opportunity seekers with above average income.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Sammy Patel at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews Email Marketing Weekly: E-mail enters 2010 in good shape

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December 30, 2009 Check out DMNews on your smartphone Advertisement Free Toolkit: How to Acquire New Customers with Social Media Download this free Email and Social Media Toolkit and get access to three valuable resources that will show you how to effectively launch a new customer acquisition campaign using social media. Access an on-demand webinar, detailed whitepaper and in-depth case studies from major brands that will show you how to easily grow your customer base using social media. Download today. Inbox Insider Inbox Insider: E-mail enters 2010 in good shape Dianna Dilworth December 29, 2009 Looking back over the last year, 2009 was a big year for e-mail. The channel finally got its recognition from c-level executives, as the recession forced marketers to find more cost efficient and effective channels to spend their marketing dollars on.   News We TV, Goodwill partner for volunteer push Mary Elizabeth Hurn December 28, 2009 We TV has launched its "Pledge 24 in 2010" campaign with Goodwill as a partner. The effort targets women and encourages them to pledge 24 hours of volunteer work in the coming year.   Muscle Flex promotes new sportswear line with online advertising Dianna Dilworth December 23, 2009 Apparel maker Muscle Flex will launch an online marketing campaign for its new Muscle Flex VATA Brasil Sports and Active Wear Collection in January 2010. The campaign includes search, display, database, affiliate marketing and a new e-commerce site.   Whole Foods debuts first Facebook app, promoting nonprofits Mary Elizabeth Hurn December 29, 2009 Whole Foods Market has launched its first Facebook application to promote its "This is my year to..." campaign, which launched December 28. The goal of the effort is to give back to three national non-profit food organizations during 2010.   Opinion E-mail marketing and social media converge Bill McCloskey, co-founder & chairman, EmailDataSource December 29, 2009 There is clear evidence that marketers are integrating social media and social media sites at a breathtaking rate of adoption into their overall marketing channel strategy.   From the 2008 DMNews Essential Guide to E-mail Marketing Marketers' top tips Carol Krol December 29, 2009 We asked marketers to share their best advice for successful e-mail marketing. The common element of the four? No surprise: A focus on the customer.   The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood October 27, 2009 The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Lists and Databases Canadian Businesses Buyers Opt-In E-Mail Addresses December 29, 2009 E-mail - Dunhill International List Co. - Canadian Businesses Buyers Opt-In E-Mail Addresses - Description: This file contains Canadian business buyers. These business buyers have opted in to receive information for products via email and postal mailing.   32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: USPS reports financial results, Whole Foods launches iPhone app

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December 30, 2009 Check out DMNews on your smartphone Today's News USPS sees net loss of $255M for November Frank Washkuch The US Postal Service has reported a net loss of $255 million for November, and a $476 million net loss for October and November, the first two months of its 2010 fiscal year. Mail volume for November was down 4% from the previous year, although its revenue for the month was up 0.9%.   Whole Foods debuts first Facebook app, promoting nonprofits Mary Elizabeth Hurn Whole Foods Market has launched its first Facebook application to promote its "This is my year to..." campaign, which launched December 28. The goal of the effort is to give back to three national non-profit food organizations during 2010.   Drugstore.com set to acquire Salu Inc. Kevin McKeefery Online beauty and pharmacy retailer drugstore.com has agreed to acquire Salu Inc., parent company of SkinStore.com and spalook.com. The deal is expected to close during the first quarter of next year, said David Lonczak, CMO of drugstore.com.   DMM gets Hachette Filipacchi lists Hachette Filipacchi Media has awarded its stable of lists to Infogroup subsidiary Direct Media Millard, effective January 1. The previous list manager was RMI.   From the print edition Walgreens updates e-commerce site and releases iPhone app Dianna Dilworth National drugstore chain Walgreens has relaunched its e-commerce site and debuted an iPhone app and mobile-enabled WAP site.   Are mobile search ads for every marketer? Smartphones are everywhere — a trend marketers want to take advantage of. But what about mobile search advertising? Two experts debate whether this channel is worth a look.   Today's lists and databases Canadian Businesses Buyers Opt-In E-Mail Addresses E-mail - Dunhill International List Co. - Canadian Businesses Buyers Opt-In E-Mail Addresses - Description: This file contains Canadian business buyers. These business buyers have opted in to receive information for products via email and postal mailing.   American Commerce Datamatrix Lists - American Commerce - Media Communications - Description: This file contains influential executives within the radio cable and television broadcasting industry.   Frequent Business Travelers eTargetMedia.com Inc. - Description: This file contains frequent U.S. Business Travelers who travel locally, nationally and internationally for business purposes.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Sammy Patel at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews Digital Insider: A Conversation with Chris Paradysz, CEO-PM Digital

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December 29, 2009 Check out DMNews on your smartphone ADVERTISEMENT How Much is 'Free' Costing You? DaveRamsey.com's 567% ROI with Enterprise Analytics This complimentary guide and webinar covers: The most important factors in selecting an analytics solution The importance of flexible reporting with analytics How DaveRamsey.com saw a 567% uplift in ROI when they switched to Omniture Download Now Inside Digital A conversation with Chris Paradysz, CEO, PM Digital Chris Paradysz, CEO, PM Digital, discusses direct marketing trends with DMNews as we turn the calendar page.   Latest News US Air Force seeks agency to promote Andrews air show The US Air Force is seeking a firm for a marketing effort promoting an air show at Andrews Air Force Base in Maryland next May. The work, which agencies must apply for by January 14, 2010, includes PSAs and direct mail work among its marketing, advertising and PR elements.   We TV, Goodwill partner for volunteer push We TV has launched its "Pledge 24 in 2010" campaign with Goodwill as a partner. The effort targets women and encourages them to pledge 24 hours of volunteer work in the coming year.   Unilever adds Euro RSCG 4D to global digital roster Packaged goods company Unilever has named Euro RSCG 4D to its roster of global digital agencies, which already included Razorfish, AKQA and Lean Mean Fighting Machine.   Wendy's to test mobile coupons in Northeast Wendy's/Arby's Group International has selected Options Media Group for its mobile couponing efforts in the Northeast US. Under the terms of the partnership, announced December 21, Options Media will roll out a coupon campaign for restaurants in that part of the country.   AgencyWeb partners with eWayDirect for e-mail capabilities Internet marketing firm AgencyWeb has partnered with e-mail marketing technology company eWayDirect to power clients' e-mail marketing platforms. The partnership, formed about a month ago but announced December 22, will give AgencyWeb the tools for more sophisticated e-mail marketing.   Opinion Made to Measure: Using analytics tools to measure online video Online video is all the rage these days. Companies of all sizes and across all industries are investing in video cameras and editing tools, making videos and posting them on the Web. What many of those firms don't realize is that putting video on the Internet without tracking its effectiveness is tantamount to hiring a new sales rep, training her, giving her a customer route and then never checking in with her. That's where Web site analytics come in.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   The priorities you should set before you prioritize SEM tactics When a business considers using search engine marketing (SEM), the answer too quickly is, "Yes, of course." You ought to be there, right? It's among the least expensive of all online marketing tactics. But are you really well prepared for SEM? A few difficult questions might determine whether your SEM will succeed — even before a single cent is spent, keyword bid placed or optimization tactic pursued.   32nd Caples awards finalists announced Click here to view 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.