Wednesday, December 30, 2009

DMNews Email Marketing Weekly: E-mail enters 2010 in good shape

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Inbox Insider

Inbox Insider: E-mail enters 2010 in good shape

Dianna Dilworth December 29, 2009

Looking back over the last year, 2009 was a big year for e-mail. The channel finally got its recognition from c-level executives, as the recession forced marketers to find more cost efficient and effective channels to spend their marketing dollars on.
 

News

We TV, Goodwill partner for volunteer push

Mary Elizabeth Hurn December 28, 2009

We TV has launched its "Pledge 24 in 2010" campaign with Goodwill as a partner. The effort targets women and encourages them to pledge 24 hours of volunteer work in the coming year.
 

Muscle Flex promotes new sportswear line with online advertising

Dianna Dilworth December 23, 2009

Apparel maker Muscle Flex will launch an online marketing campaign for its new Muscle Flex VATA Brasil Sports and Active Wear Collection in January 2010. The campaign includes search, display, database, affiliate marketing and a new e-commerce site.
 

Whole Foods debuts first Facebook app, promoting nonprofits

Mary Elizabeth Hurn December 29, 2009

Whole Foods Market has launched its first Facebook application to promote its "This is my year to..." campaign, which launched December 28. The goal of the effort is to give back to three national non-profit food organizations during 2010.
 

Opinion

E-mail marketing and social media converge

E-mail marketing and social media converge

Bill McCloskey, co-founder & chairman, EmailDataSource December 29, 2009

There is clear evidence that marketers are integrating social media and social media sites at a breathtaking rate of adoption into their overall marketing channel strategy.
 

From the 2008 DMNews Essential Guide to E-mail Marketing

Marketers' top tips

Carol Krol December 29, 2009

We asked marketers to share their best advice for successful e-mail marketing. The common element of the four? No surprise: A focus on the customer.
 

The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition

Cara Wood October 27, 2009

The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.
 

Lists and Databases

Canadian Businesses Buyers Opt-In E-Mail Addresses

December 29, 2009

E-mail - Dunhill International List Co. - Canadian Businesses Buyers Opt-In E-Mail Addresses - Description: This file contains Canadian business buyers. These business buyers have opted in to receive information for products via email and postal mailing.
 

32nd Caples awards finalists announced


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