DMNews: Verizon promotes paperless billing, green initiatives

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September 1, 2010 Check out DMNews on your smartphone Today's News Verizon promotes paperless billing, green initiatives Frank Washkuch Verizon has launched the 'Great Paper Escape' sweepstakes and integrated campaign to promote its online billing service and overall environmental efforts.   CardStar iPad application branches out to coupons Ryan Chatelain CardStar's first iPad application, which could be available for downloading as soon as this week, is a shift from its mobile phone predecessors. Instead of serving as simply a loyalty-card consolidation utility, the iPad app will give marketers the opportunity to share coupons and offers with their members.   Statlistics releases 'AutoWeek' lists to market Statlistics has released the 'AutoWeek Magazine' list to the market, as well the files for 'AutoWeek's "Ride Along" program and its Daily Drive e-newsletter.   From the print edition How to win a Caples Kevin McKeefery For 33 years the John Caples International Awards have celebrated the most creative solutions to the most challenging marketing problems.   Creative campaigns from DS Graphics, Sambazon, Webby Awards Dimensional mailers from DS Graphics; Sambazon asks drinkers to Warrior-up; Tribal DDB helps Webby Awards triple its votes   From DMNews' Direct Line Blog Facebook social shopping page targets college students Frank Washkuch As Facebook becomes more of an e-commerce destination, the social network is revisiting its bread and butter with a college-focused online shopping service.   more » In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases Next Day Pets — Midwest Direct Marketing Next Day Pets — Midwest Direct Marketing
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: Education is key to understanding social media marketing

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September 1, 2010 Check out DMNews on your smartphone Advertisement Live Webinar: An Email Marketer's Guide to Social CRM Social CRM holds incredible potential for increasing the performance of your marketing programs by layering key social data onto your existing customer records. Join Jeremiah Owyang of Altimeter Group and learn the tactics and tools that will enable you to leverage this powerful new strategy. Register today. Inbox Insider Inbox Insider: Education is key to understanding social media marketing Shahnaz Mahmud Brands are welcoming e-mail marketing firms' efforts to expand their services to include social media. However, it can also cause headaches for those who don't know how to use these bells and whistles properly.   News Lindt USA launches sweepstakes, integrated campaign with Federer Shahnaz Mahmud Chocolate maker Lindt USA launched an integrated campaign August 29 with tennis star Roger Federer to promote its 'The Perfect Match' sweepstakes.   Kraft Foods 'Huddle to Fight Hunger' campaign supports charitable giving Shahnaz Mahmud Kraft Foods launched an integrated marketing campaign August 22 to encourage charitable giving to nonprofit Feeding America. The 'Huddle to Fight Hunger' effort has mobile, digital, online, in-cinema, print and in-store display elements.   Young consumers trust offline pitches more than online: Epsilon Mercedes Cardona Young consumers may live their lives online, but they trust offline marketing pitches more than web-based ones, according to a survey.   Opinion E-mail marketing: the social outcast? Jessica Shieh, digital strategist for AgencyQ Although I wouldn't consider myself a 'shopper' per se, not a day goes by that I don't receive some form of communication from at least 10 different retailers offering me their latest and greatest deals.   Lists and Databases Statlistics releases 'AutoWeek' lists to market Statlistics has released the 'AutoWeek Magazine' list to the market, as well the files for 'AutoWeek's "Ride Along" program and its Daily Drive e-newsletter.   ETargetMedia releases educational professionals list ETargetMedia has released the American Educational Professionals list to the market.   American Curves American Curves — Direct Media Millard — This file contains independent, young and health-conscious women. Most are not married and their purchases tend to be for personal use and benefit.   Macromark releases NASCAR fan database Macromark has released the Official NASCAR Members Club Database file to the market.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Test your way to better e-mail response and targeting Stefan Pollard, senior strategic consultant at Responsys E-mail has many strengths, and one of the key attributes that excites marketers is the ability to track and report on subscribers' behaviors. Savvy marketers understand the importance of not only testing to increase performance, but choosing the right types of tests to run. They also understand that what worked previously or for another e-mail program may not work today or for your program. This is the reason that the answer to most questions is simply "it depends" and "test it."   From DMNews' Direct Line Blog Facebook social shopping page targets college students Frank Washkuch August 31, 2010 As Facebook becomes more of an e-commerce destination, the social network is revisiting its bread and butter with a college-focused online shopping service.

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.