DMNews Email Marketing Weekly: Education is key to understanding social media marketing

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September 1, 2010 Check out DMNews on your smartphone Advertisement Live Webinar: An Email Marketer's Guide to Social CRM Social CRM holds incredible potential for increasing the performance of your marketing programs by layering key social data onto your existing customer records. Join Jeremiah Owyang of Altimeter Group and learn the tactics and tools that will enable you to leverage this powerful new strategy. Register today. Inbox Insider Inbox Insider: Education is key to understanding social media marketing Shahnaz Mahmud Brands are welcoming e-mail marketing firms' efforts to expand their services to include social media. However, it can also cause headaches for those who don't know how to use these bells and whistles properly.   News Lindt USA launches sweepstakes, integrated campaign with Federer Shahnaz Mahmud Chocolate maker Lindt USA launched an integrated campaign August 29 with tennis star Roger Federer to promote its 'The Perfect Match' sweepstakes.   Kraft Foods 'Huddle to Fight Hunger' campaign supports charitable giving Shahnaz Mahmud Kraft Foods launched an integrated marketing campaign August 22 to encourage charitable giving to nonprofit Feeding America. The 'Huddle to Fight Hunger' effort has mobile, digital, online, in-cinema, print and in-store display elements.   Young consumers trust offline pitches more than online: Epsilon Mercedes Cardona Young consumers may live their lives online, but they trust offline marketing pitches more than web-based ones, according to a survey.   Opinion E-mail marketing: the social outcast? Jessica Shieh, digital strategist for AgencyQ Although I wouldn't consider myself a 'shopper' per se, not a day goes by that I don't receive some form of communication from at least 10 different retailers offering me their latest and greatest deals.   Lists and Databases Statlistics releases 'AutoWeek' lists to market Statlistics has released the 'AutoWeek Magazine' list to the market, as well the files for 'AutoWeek's "Ride Along" program and its Daily Drive e-newsletter.   ETargetMedia releases educational professionals list ETargetMedia has released the American Educational Professionals list to the market.   American Curves American Curves — Direct Media Millard — This file contains independent, young and health-conscious women. Most are not married and their purchases tend to be for personal use and benefit.   Macromark releases NASCAR fan database Macromark has released the Official NASCAR Members Club Database file to the market.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Test your way to better e-mail response and targeting Stefan Pollard, senior strategic consultant at Responsys E-mail has many strengths, and one of the key attributes that excites marketers is the ability to track and report on subscribers' behaviors. Savvy marketers understand the importance of not only testing to increase performance, but choosing the right types of tests to run. They also understand that what worked previously or for another e-mail program may not work today or for your program. This is the reason that the answer to most questions is simply "it depends" and "test it."   From DMNews' Direct Line Blog Facebook social shopping page targets college students Frank Washkuch August 31, 2010 As Facebook becomes more of an e-commerce destination, the social network is revisiting its bread and butter with a college-focused online shopping service.

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