DMNews' Database Weekly: Make turns Twitter into CRM tool

October 23, 2008 News Make turns Twitter into CRM tool Lauren Bell October 22, 2008 Make magazine has turned to Twitter for customer support, loyalty-building and some marketing campaigns.   Manufacturer database expands to other sectors Lauren Bell October 22, 2008 Manufacturers' News Inc. (MNI) has added 600,000 non-manufacturing businesses to its database in an attempt to better serve the current US market. The expansion -- the end result of a marketing agreement between MNI and another, unnamed enterprise -- more than doubles MNI's original database to include approximately 1 million companies and 3 million executive names.   ETrigue Corp. launches eTrigue 3.0 Jonathan Mack October 20, 2008 ETrigue Corp. released eTrigue 3.0 today. The application was designed to coordinate marketing and sales efforts by finding, sorting and qualifying suitable buying prospects.   Toys 'R' Us seeks loyalty with new rewards program Lauren Bell October 17, 2008 Toys "R" Us has launched a new loyalty program, Rewards "R" Us, timed for a holiday shopping boost. Rewards "R" Us members will be eligible for special deals and promotions, as well as members-only shopping hours during sales and store events.   Group Publishing turns to Dovetail for database Lauren Bell October 16, 2008 Group Publishing Inc., publisher of Children's Ministry, Rev and Group magazines, as well as other Christian ministry resources, has tapped Dovetail to build and manage its marketing database. Dovetail helped Group build a single database from more than half a dozen disparate data sources, including fulfillment company lists, event registrations and vendors.   Column Marketing databases are never turnkey David Bernard, managing director, DB Marketing Technologies October 22, 2008 If you've either decided to outsource your marketing database or you've inherited a database host, how are you going to ensure that the marketing database delivers? Many marketers are unfamiliar with the more technical side of their world, lack the staff to dedicate to this aspect of marketing or prefer to focus on directing creative development.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The DMNews Essential Guide to Lists, Database Marketing and Data Services is now online January 28, 2008 The DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: DMA cutbacks include several key players

October 23, 2008 Advertisement Today's News DMA cutbacks include several key players Chantal Todé October 22, 2008 On the heels of its annual conference, the Direct Marketing Association has reportedly laid off up to two dozen people, including several senior level staff. In talks with several direct marketers, it was clear that the news was not a surprise.   Amazon.com releases Q3 results Bryan Yurcan October 22, 2008 Amazon.com, Inc. today announced its third quarter financial results. Net sales increased 31% to $4.26 billion in the third quarter, compared with $3.26 billion in third quarter 2007.   Hoover's announces the launch of new mobile product line Jonathan Mack October 22, 2008 Hoover's and its parent company D&B have announced the release of the browser-based application Hoover's Mobile for iPhone users and the device-enabled application Hoover's MobileSP for BlackBerry and Windows Mobile smartphone users.   Manufacturer database expands to other sectors Lauren Bell October 22, 2008 Manufacturers' News Inc. (MNI) has added 600,000 non-manufacturing businesses to its database in an attempt to better serve the current US market. The expansion — the end result of a marketing agreement between MNI and another, unnamed enterprise — more than doubles MNI's original database to include approximately 1 million companies and 3 million executive names.   Make turns Twitter into CRM tool Lauren Bell October 22, 2008 Make magazine has turned to Twitter for customer support, loyalty-building and some marketing campaigns.   Household comfort items buyers from Specialists October 22, 2008 Specialists Marketing Services has introduced the Easy Comforts Enhanced list to the market. These are direct mail buyers of household comfort items.   DMNews Video DMNews' Cara Wood talks with G2 Worldwide exec Larry Kimmel at DMA 08 October 15, 2008 DMNews editor in chief Cara Wood discussses accountability and marketing in tough economic times with G2 Worldwide's Larry Kimmel at the DMA 08 Conference & Expo.   DMNews' Cara Wood chats with Euro RSCG's Ron Bess October 14, 2008 DMNews editor in chief Cara Wood sits down with Euro RSCG president and CEO Ron Bess to talk about interactive marketing and the state of the industry at the DMA 08 Conference & Expo in Las Vegas.   more » DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Transparency essential on social media Bryan Yurcan October 20, 2008 More retailers are embracing social media for their marketing efforts. Accord­ing to a study by interactive marketing agency Rosetta, which was formerly known as Brulant, 59% of the top 100 USonline retailers currently have a page on Facebook, up from 30% in April.   Engines search for a niche Mary Elizabeth Hurn October 20, 2008 Ask.com's Garell discusses search's continuing evolution   Today's lists and databases Charming Shoppes Package Insert Program October 23, 2008 Inserts - Charming Shoppes Package Insert Program - Media Horizons Management - Description: This file contains individuals interested in plus-size women's clothing.   MGI USA Wealth Management Database October 23, 2008 New List - MGI USA Wealth Management Database - Ginsburg Global - Description: This file contains wealthy executives from MGI, an international semi­nar, conference and information provider.   General Management Contact List October 23, 2008 New List - General Management Contact List - Netprospex - Description: This file contains execu­tives in industries including sales, IT, HR, marketing and finance.   October Research Business Masterfile October 23, 2008 New List - October Research Business Masterfile - MetaResponse Group - Description: This file contains execu­tives in real estate, settlement and mort­gage origination.   Classifieds Sales Professional Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMNews seeking e-commerce experts DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information. Five questions for: Jeff Hirsch, CEO, Revenue Science Jeff Hirsch, CEO of behavioral targeting ad network Revenue Science, recently spoke to DMNews about behavioral targeting and about a recent Skechers campaign. Click here to read.  FREE WHITEPAPERS View More Research DMNews Jobs Market Client Relations Account Managers Direct Group   Robbinsville, New Jersey Data Processing Programmer Analysts Direct Group   Robbinsville, New Jersey Direct Marketing Segment Manager The Reisa Group, Inc.   Lansdowne, Virginia Vice President Account Supervisor Euro RSCG Life New York, New York Senior Marketing Analyst National Geographic Society Washington, District of Columbia Office Assistant Company Confidential New York, New York
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Diana Sanchez at diana.sanchez@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.