DMNews: USPS revises five-day plan; Microsoft/Yahoo search alliance greenlit

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February 19, 2010 Check out DMNews on your smartphone Today's News Revised USPS five-day delivery plan keeps branches open, some Saturday processing Kate Muth Under its revised plan to cut mail delivery to five days a week, the US Postal Service would eliminate delivery to street addresses and some processing on Saturday, but it would not close post offices. The plan, which has concessions to business mailers, requires Congressional action to be enacted.   Microsoft, Yahoo apply search partnership after US, European approval Dianna Dilworth Microsoft and Yahoo are preparing to implement their search partnership, which gained approval from the US Department of Justice and the European Commission on February 18.   Pepsi Center hires mobile marketing firm, plans text initiatives Mary Elizabeth Hurn Kroenke Sports Enterprises, the owner of Denver's Pepsi Center arena, has named Txtstation its mobile marketing provider. The companies are promoting the three teams that use the venue: the Denver Nuggets NBA team, the NHL's Colorado Avalanche and the Colorado Mammoth professional lacrosse team.   EDeals.com, Valpak partner on printable coupons Mary Elizabeth Hurn Direct mail coupon provider Valpak has partnered with eDeals.com to offer printable coupons.   Google hires eBay veteran Tilenius as commerce VP Dianna Dilworth Google has hired eBay veteran Stephanie Tilenius to serve as VP of commerce, a newly created position.   From the print edition Put some skin in the one-to-one game Andy Cutler, chief strategy officer, Mercury After 30 years in the direct and database marketing industry, it shocks me how little progress has been made in one-to-one marketing. Many of us on the agency and service provider side of the equation are quick to blame timid clients for impeding progress, but instead we should ask ourselves: "What is it about our business model that impedes the advancement of one-to-one marketing, and what can we do to change it?"   A recipe for nonprofit marketing success Janet Granger-Happ, manager of hospital, nonprofit, & education segments, US Mailing, Pitney Bowes The nonprofit arena remains challenging due to the economic environment and pressure that many donors are facing with their finances. Therefore, it is critical that organizations maintain contact with their constituents, spreading good news of their successes and stewardship of donations. The most effective marketing strategy for nonprofits to accomplish this is to focus on solid supporters and reach out to them using a mix of direct mail and electronic communications.   Today's lists and databases GPS World E-Newsletters Active Subscribers New list — GPS World E-Newsletters Active Subscribers — Kroll Direct Marketing — This file contains corporate managers, project and engineering managers, product designers, researchers and systems developers in the business and technology of global navigation positioning.   Progressive Populist New list — Progressive Populist — Direct Communications — This file contains subscribers to The Progressive Populist, an independent newspaper that covers issues of concern to workers, small business owners and small farmers and ranchers. It is printed twice a month, in both e-mail and print editions.   Infomortgage — www.MyDebtStore.com Live Leads New list — Infomortgage — www.MyDebtStore.com Live Leads — Lighthouse List — This file contains consumers who have opted in for a program offering debt settlement and relief. They have gone online and completed a real-time short form asking about their debt amount and credit status.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

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