DMNews' SearchBuzz: Attribution modeling: Q&A with Dustin Engel of Range Online Media

October 7, 2008 Advertisement Latest developments in search marketing, from the editors of DMNews: Feature Attribution modeling: Q&A with Dustin Engel of Range Online Media Sara Holoubek October 06, 2008 Over the past five years, the client summit has become a popular, annual event among search engine marketing agencies. I have had the privilege to participate at a number of these events; most recently, Range Online Media's Client Summit and Fall Fest, which was held last week in Dallas. While I initially intended to report on a social media panel that I moderated, I felt compelled to relay that almost half of the afternoon was not spent on SEO, PPC, social media or even creative development — rather, it was spent on attribution models that effectively move measurement away from the last click before conversion.   Have news? Reach Sara Holoubek at saraholoubek@dmnews.com. From DMNews.com New Click Forensics feature targets trademark issues Mary Elizabeth Hurn October 06, 2008 Click Forensics, a pay-per-click traffic quality management and click fraud prevention service provider, has added a new feature to its Click Forensics for Advertisers solution called the Trademark Use report. This technology will identify potential trademark abusers who use well-known brand names to generate PPC traffic.   Ask.com revamps site Mary Elizabeth Hurn October 06, 2008 Search engine Ask.com has launched a new version of its site that includes increased search result relevance, a new user interface and speed enhancements.   Creative Search Media releases interactive marketing services Mary Elizabeth Hurn October 02, 2008 Interactive marketing firm Creative Search Media has released four emerging media marketing services: CapTive Digital Media Advertising; PromoTive Viral and Social Media Marketing; AddicTive Email and eCRM; and MoTive Mobile Marketing.   Vail Resorts, iCrossing launch Snow.com Mary Elizabeth Hurn September 30, 2008 Vail Resorts has partnered with search agency iCrossing to develop and launch Snow.com, which serves as an entry point for all of the Vail Resorts mountain resorts: Vail, Beaver Creek, Breckenridge and Keystone in Colorado; and Heavenly, on the California/Nevada border.   Column How integrated is your search solution? Randy Schwartz, director of search engine marketing, Carat October 06, 2008 For too long, there's been no true planning process for search. The stock line is that search is managed from within, as we optimize performance in real-time. Users identify themselves as your target by the keywords they search and, because the media is sold on a cost-per-click, your traffic is further qualified by the clickthrough.   The DMNews Essential Guide to Search Engine Marketing Search completes and enhances other channels Eduardo Llach, CMO, SearchRev October 06, 2008 No matter which medium is used to touch customers, the likely medium of deeper engagement will be a search engine. Consumer actions have changed dramatically and advertisers need to change their game plans.   The 2008 DMNews Essential Guide to Search Engine Marketing is now online June 16, 2008 The 2008 DMNews Essential Guide to Search Engine Marketing is now available as a PDF file. Click on the image or headline to download it.
Advertise For details of how to advertise in DMNews SearchBUZZ!, please e-mail Steven Sottile at steven.sottile@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews SearchBUZZ!, please click here. Unsubscribe To unsubscribe from DMNews SearchBUZZ! click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: EBay to lay off 10% of staff

October 7, 2008 Advertisement Today's News EBay to lay off 10% of staff Dianna Dilworth October 06, 2008 E-commerce auction giant eBay Inc. has announced plans to cut its staff by 10%, laying off about 1,000 employees. The firm has attributed the cutbacks to restructuring and streamlining — not to the weakening economy or poor expectations in e-commerce.   New Click Forensics feature targets trademark issues Mary Elizabeth Hurn October 06, 2008 Click Forensics, a pay-per-click traffic quality management and click fraud prevention service provider, has added a new feature to its Click Forensics for Advertisers solution called the Trademark Use report. This technology will identify potential trademark abusers who use well-known brand names to generate PPC traffic.   Hotels build database with contest Lauren Bell October 06, 2008 Boutique hotel chain Desires Hotels has launched an online contest to build its database and to drive bookings. The "E-Escapes" contest, which runs through October, is part of Desires' promotional effort for the launch of its new site, www.desireshotels.com.   Attribution modeling: Q&A with Dustin Engel of Range Online Media Sara Holoubek October 06, 2008 Over the past five years, the client summit has become a popular, annual event among search engine marketing agencies. I have had the privilege to participate at a number of these events; most recently, Range Online Media's Client Summit and Fall Fest, which was held last week in Dallas. While I initially intended to report on a social media panel that I moderated, I felt compelled to relay that almost half of the afternoon was not spent on SEO, PPC, social media or even creative development — rather, it was spent on attribution models that effectively move measurement away from the last click before conversion.   Natural health buyers list available October 06, 2008 Macromark has introduced the Total Health Supplement Buyers list to the market. These are individuals concerned with their well-being who use natural supplements instead of pharmaceuticals to improve and maintain their health.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Social media goes global David Ward October 03, 2008 Top brands address challenges of expanding social media programs internationally.   Curves skews target younger Dianna Dilworth October 03, 2008 Fitness franchise Curves is flexing its muscles around its "Curves works" slogan, to reach out beyond its established client base with a new integrated market­ing campaign that targets younger women with a promise of improved fitness.   Today's lists and databases Zoom-in Online Opt-In e-mail list October 07, 2008 E-mail - Zoom-in Online Opt-In e-mail list - Direct Effect Media Services - Description: This file contains users of Zoom-In, a Web site featuring a commu­nity of creative professionals interested in film, photography, audio production and graphic design.   Barrysbootcamp Body Transformation October 07, 2008 New List - Barrysbootcamp Body Transformation - Macromark - Description: This file contains people with physical fitness and weight on their minds. They have responded to an info­mercial for Barry's Boot Camp System, which promises to "transform" them in 30 days. For three payments of $19.95 and $14.95 shipping and handling, these consumers receive this new system. Buy­ers receive six workout DVDs targeting different body regions, some equipment, books on diet and exercise and access to Barry's Internet support line and chat room. The list is 80% female.   Personal Beauty Care October 07, 2008 New List - Personal Beauty Care - The Services Group - Description: This file contains busy business professionals who like to pam­per themselves and relax after a hard day at work. They are interested in spas, cosmetics, perfumes and beauty secrets. The median income of the list is $79,000 and median age is 52. Sixty-one percent of prospects have college degrees.   Civil War Buffs from the History Channel Club October 07, 2008 New List - Civil War Buffs from the History Channel Club - Names and Addresses - Description: This file contains Civil War buffs as identified by the direct-to-publisher file of The History Channel Club. They purchase products including books, DVDs, collectibles and members-only offerings. They are also paid members of The History Channel Club. The file is 82% male. Of the full file, 63% are married and 78% are homeowners. The average household income of these enthusiasts is $95,400, and their average home value is $276,000.   Classifieds Web Business Analyst Senior Retention Manager Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!! Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests! Our career site is located at: http://unitedonline.com/careers/index.html Sales Professional Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMA president/CEO John Greco discusses upcoming DMA 08 Conference & Exhibition DMNews editor in chief Cara Wood talks with DMA president and CEO John Greco about the upcoming DMA 08 show and its theme, "R U connected?" Click here to read. 3 Tips - word of mouth marketing Three experts each offer their best tips on how to reach those all-important "influencers." Click here to read. FREE WHITEPAPERS View More Research DMNews Jobs Market Director of Online Marketing Giant Eagle, Inc   Pittsburgh, Pennsylvania Director of Internet Marketing PHE, Inc  Hillsborough, North Carolina Experienced List Manager/Broker Executive Convergence  Direct Marketing Bethesda, Maryland Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Marketing Manager Reader's Digest Association Pleasantville, New York National Account Executive RSVP Publications Tampa, Florida
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Steven Sottile at steven.sottile@haymarketmedia.com Classifieds For rates and specifications, please contact Ralph Claudio at ralph.claudio@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.