DMNews Digital Insider: A Conversation with Chris Paradysz, CEO-PM Digital

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December 29, 2009 Check out DMNews on your smartphone ADVERTISEMENT How Much is 'Free' Costing You? DaveRamsey.com's 567% ROI with Enterprise Analytics This complimentary guide and webinar covers: The most important factors in selecting an analytics solution The importance of flexible reporting with analytics How DaveRamsey.com saw a 567% uplift in ROI when they switched to Omniture Download Now Inside Digital A conversation with Chris Paradysz, CEO, PM Digital Chris Paradysz, CEO, PM Digital, discusses direct marketing trends with DMNews as we turn the calendar page.   Latest News US Air Force seeks agency to promote Andrews air show The US Air Force is seeking a firm for a marketing effort promoting an air show at Andrews Air Force Base in Maryland next May. The work, which agencies must apply for by January 14, 2010, includes PSAs and direct mail work among its marketing, advertising and PR elements.   We TV, Goodwill partner for volunteer push We TV has launched its "Pledge 24 in 2010" campaign with Goodwill as a partner. The effort targets women and encourages them to pledge 24 hours of volunteer work in the coming year.   Unilever adds Euro RSCG 4D to global digital roster Packaged goods company Unilever has named Euro RSCG 4D to its roster of global digital agencies, which already included Razorfish, AKQA and Lean Mean Fighting Machine.   Wendy's to test mobile coupons in Northeast Wendy's/Arby's Group International has selected Options Media Group for its mobile couponing efforts in the Northeast US. Under the terms of the partnership, announced December 21, Options Media will roll out a coupon campaign for restaurants in that part of the country.   AgencyWeb partners with eWayDirect for e-mail capabilities Internet marketing firm AgencyWeb has partnered with e-mail marketing technology company eWayDirect to power clients' e-mail marketing platforms. The partnership, formed about a month ago but announced December 22, will give AgencyWeb the tools for more sophisticated e-mail marketing.   Opinion Made to Measure: Using analytics tools to measure online video Online video is all the rage these days. Companies of all sizes and across all industries are investing in video cameras and editing tools, making videos and posting them on the Web. What many of those firms don't realize is that putting video on the Internet without tracking its effectiveness is tantamount to hiring a new sales rep, training her, giving her a customer route and then never checking in with her. That's where Web site analytics come in.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   The priorities you should set before you prioritize SEM tactics When a business considers using search engine marketing (SEM), the answer too quickly is, "Yes, of course." You ought to be there, right? It's among the least expensive of all online marketing tactics. But are you really well prepared for SEM? A few difficult questions might determine whether your SEM will succeed — even before a single cent is spent, keyword bid placed or optimization tactic pursued.   32nd Caples awards finalists announced Click here to view 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
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