DMNews Email Marketing Weekly: Diapers.com testing social media, e-mail integration with Responsys' tool

Please click here to view this message in your browser.

March 17, 2010 Check out DMNews on your smartphone Advertisement New White Paper: 22 Quick Tips for Better Email Marketing Improve the performance of your email marketing campaigns with quick, actionable tips that you can implement today. Get expert advice on strategy, testing, creative design, optimization and regulatory compliance. Download your free copy. Inbox Insider Inbox Insider: E-mail marketing firms move into Asia-Pacific market Dianna Dilworth Although e-mail marketing has been a global business for years, numerous US-based vendors are now growing their presence in the Asia-Pacific marketplace. This week, e-mail firm StrongMail extended its small footprint in the region through a partnership with XCOM Media.   News Diapers.com testing social media, e-mail integration with Responsys' tool Dianna Dilworth Digital firm Responsys launched a platform to integrate e-mail marketing and social media on March 16. Client Diapers.com is using the tool to add more social media to its digital marketing mix.   Direct mail loses ground to digital post-recovery Mary Elizabeth Hurn Direct marketers are beginning to see green shoots of economic recovery, but the media mix continues to shift and experts predict direct mail will never regain its dominance.   Brands tip off NCAA direct marketing campaigns Dianna Dilworth Intel, CBS Sports and H&R Block are taking advantage of the NCAA tournament to interact with consumers through a mix of channels, including more mobile marketing than previous years.   Opinion Three trends to watch in e-mail marketing Morgan Stewart, director of research & strategy, ExactTarget Integration of e-mail and social media took shape in 2009 with the inclusion of e-mail links allowing users to share content on social networks. Now companies like Flowtown are enabling marketers to append data to e-mail addresses based on information obtained through social profiles.   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Incorporate personalization in e-mail and approach By Steve Webster, chief strategy officer at iPost Segmenting your list and personalizing the e-mail content will drive better returns than blasting the entire list with the same message, but it can entail a lot of work with uncertain rewards.   Lists and Databases Equestrian Singles.com New list — Equestrian Singles.com — Midwest Direct Marketing — This file contains members of EquestrianSingles.com, an online community for horse lovers. They join this social network to learn about upcoming events, trail rides, horse talk, friendships or romance.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.