DMNews Email Marketing Weekly: Zinio debuts digital magazine ad platform; Kia is first advertiser

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February 24, 2010 Check out DMNews on your smartphone Inbox Insider Inbox Insider: Co-branding promotions can build lists Dianna Dilworth Co-branding is great way to get multiple messages to a consumer within one e-mail, as well as to expand a company's e-mail audience to a complementary brand's list.   News Zinio debuts digital magazine ad platform; Kia is first advertiser Dianna Dilworth Online magazine publisher Zinio introduced an ad-serving platform for digital publications, called Zinio's Publisher Advertising Network (ZPAN), on February 23. Kia Motors America is the platform's first advertiser.   E-mail plays major role in spurring healthy holiday sales Carol Krol Holiday sales in 2009 turned out to be better than expected despite a tough year economically, rising by most accounts compared with 2008. E-commerce drove that improvement as consumers both loosened the purse strings and became more comfortable shopping online. MasterCard Advisors' SpendingPulse released year end numbers, reported by DMNews in January, pointing to a 15.5% increase in online sales, and researcher ComScore reported a 5% increase in e-commerce sales this holiday season. One marketing services firm found e-mail played a major role.   Red Cross to promote centralized biomedical site with e-mail Dianna Dilworth The American Red Cross has combined its 30 regional biomedical services Web sites into one national portal. The organization will promote the site, which will officially debut February 23, with e-mail and social media at the local level and search engine optimization.   Goodmail CEO Horan steps down after two-year tenure Dianna Dilworth Peter Horan resigned as CEO of Goodmail last week after nearly two years in the position. Daniel Dreymann, co-founder and president of Goodmail, said he will take over Horan's responsibilities. No replacement will be hired.   Opinion Less is the new more: E-mail marketing is social Stephanie Miller, VP, global market development, Return Path The social nature of the Internet is changing e-mail marketing for the better. The old mentality: "Just send it; it's cheap." The result: High subscriber fatigue, inconsistent inbox deliverability, declining response rates and virtually no ability to forecast or predict response.   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Fashion retailers set trends in e-mail marketing By Katie Kirkpatrick, senior copywriter and content strategist at T3 In a down economy, one might think a sale is the way to a consumer's wallet, but you may be surprised to know an innovative group of marketers is focusing on why to buy. Fashion retailers are proving to be trendsetters in more ways than one — they're giving e-mail subscribers a strong point of view.   Lists and Databases List Services releases b-to-b e-mail list List Services Corporation introduced the LSC Mail Business to Business Opt In Email on February 22. This file contains an audience of business executives for all types of offers, including technical offers, holiday shopping and newsletters. It is 60% male.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat
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