DMNews: RJR picks Q Interactive for acquisition, Zinio kicks off digital mag ads with Kia

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February 24, 2010 Check out DMNews on your smartphone ADVERTISEMENT There's a lot at risk for those who don't follow the essential rules of email engagement - from undelivered emails and missed sales opportunities, to blacklisting and beyond. Reduce those risks and conquer the inbox with best practices that will boost your email marketing ROI. Get the free guide: 25 Essentials for Exceptional Email Campaigns now Today's News RJ Reynolds names Q Interactive acquisition AOR Kevin McKeefery RJ Reynolds has named Q Interactive its digital agency of record for customer acquisition efforts, according to a statement from the agency.   Zinio debuts digital magazine ad platform; Kia is first advertiser Dianna Dilworth Online magazine publisher Zinio introduced an ad-serving platform for digital publications, called Zinio's Publisher Advertising Network (ZPAN), on February 23. Kia Motors America is the platform's first advertiser.   Fidelity debuts iPhone app Dianna Dilworth Fidelity Investments has released an iPhone app that allows consumers to interact with their brokerage accounts on their mobile phones. The company introduced the app on February 23.   TargetSpot debuts mobile audio ad platform Frank Washkuch TargetSpot, an Internet radio advertising network, launched a mobile audio ad platform on February 23. The company will provide audio advertising on iPhone, Android and Blackberry smartphones.   Negev acquires M2J Negev Direct Marketing acquired M2J, also known as Market2Jews.com, on February 23. Both companies specialize in data and list services for Jewish audiences.   From the print edition Customer chatter for cosmetics Carol Krol E.L.F.'s CMO Ted Rubin discusses how the brand leverages Twitter, Facebook and blogs to boost engagement.   Have mobile ads finally gone mainstream? Recent product releases from Google and Apple have led some observers to believe that mobile advertising is about to reach critical mass. Two experts debate the question   Today's lists and databases Active Short Term Loan Recipients New list — Active Short Term Loan Recipients — Dunhill International List Co. — This file contains borrowers who have taken or currently have short term loans against their future paychecks. These employed consumers require quick cash for discretionary and emergency situations. The file is 55% female.   Small Business Club New list — Small Business Club — American Name Services — This file contains entrepreneurs, who have started their own businesses, and paid memberships to increase their knowledge about building and strengthening their credit as well as gaining guidance concerning small business taxes. It is 48% male.   LSL UK New list — LSL UK — JR Direct — This file contains people who have replied to an offer for a parcel pick up offering jewelry.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles
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