DMNews Digital Insider: E-mail plays major role in spurring sales

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February 23, 2010 Check out DMNews on your smartphone Inside Digital E-mail plays major role in spurring healthy holiday sales Carol Krol Holiday sales in 2009 turned out to be better than expected despite a tough year economically, rising by most accounts compared with 2008. E-commerce drove that improvement as consumers both loosened the purse strings and became more comfortable shopping online. MasterCard Advisors' SpendingPulse released year end numbers, reported by DMNews in January, pointing to a 15.5% increase in online sales, and researcher ComScore reported a 5% increase in e-commerce sales this holiday season. One marketing services firm found e-mail played a major role.   Latest News IAB releases updates to its standard terms and conditions, along with other initiatives Dianna Dilworth The IAB is having their annual conference in Carlsbad, CA today and have a number of announcements.   Red Robin kicks off campaign Dianna Dilworth Food chain Red Robin Gourmet Burgers is launching an integrated campaign February 22 incorporating online, television and radio. The campaign is based on the chain's tag line, "Red Robin... YUMMM."   CitySide Tickets preps TV campaign Nathan Golia CitySide Tickets is launching a television campaign to promote its Web site, CitySideTickets.com, where consumers can buy and sell tickets.   Provision Interactive Technologies teams with Ping Mobile for in-store mobile campaigns Dianna Dilworth Provision Interactive Technologies, a manufacturer of interactive display software and hardware, has partnered with Ping Mobile to add a mobile marketing component to its out-of-home displays.   EDeals.com, Valpak partner on printable coupons Mary Elizabeth Hurn Direct mail coupon provider Valpak has partnered with eDeals.com to offer printable coupons.   Opinion What Can Marketers Learn from Dating Sites? Mark Taylor, managing partner, Rosetta Two of the most successful online dating sites -- Perfectmatch.com and Eharmony.com -- have found that matching the deep personalities of their members (rather than simple demographics and product presentation) leads to more relevant introductions and therefore, to more conversions, er, I mean long term relationships. It seems to work. According to a Harris Interactive study, Eharmony.com accounts for 2% of all U.S. marriages. If our personalities reveal the underlying drivers of choice, whether for a life partner or a particular brand, why then are marketers under-employing this crucial piece of the targeting puzzle?   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Search optimization tips that will put your brand front and center Bill Lan, VP of account development, Efficient Frontier Roller-coaster economies force marketers to seek strategies that reap the highest levels of ROI. Even in times like these, they feel confident that search advertising will continue to be a valuable investment in the marketing mix. But with increasing competition and a shifting marketplace, marketers must understand the best practices for optimizing search to achieve the desired levels of return from their advertising spend.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue
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