DMNews: Red Cross starts e-mail campaign, Valassis revenue drops

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February 23, 2010 Check out DMNews on your smartphone Today's News Red Cross to promote centralized biomedical site with e-mail Dianna Dilworth The American Red Cross has combined its 30 regional biomedical services Web sites into one national portal. The organization will promote the site, which will officially debut February 23, with e-mail and social media at the local level and search engine optimization.   Valassis FY 2009 revenue falls 5.8% Frank Washkuch Valassis' full-year 2009 revenue dropped 5.8% to $2.2 billion from $2.4 billion the prior year. Fourth-quarter 2009 revenue decreased 3.4% year-over-year to $605 million from $626.3 million.   Goodmail CEO Horan steps down after two-year tenure Dianna Dilworth Peter Horan resigned as CEO of Goodmail last week after nearly two years in the position. Daniel Dreymann, co-founder and president of Goodmail, said he will take over Horan's responsibilities. No replacement will be hired.   List Services releases b-to-b e-mail list List Services Corporation introduced the LSC Mail Business to Business Opt In Email on February 22. This file contains an audience of business executives for all types of offers, including technical offers, holiday shopping and newsletters. It is 60% male.   From the print edition Don't use holidays as an excuse to flood your customer's inbox Kevin Mabley, SVP, strategic and analytic consulting group, Epsilon Valentine's Day is a favorite holiday for e-mail marketers. Scheduled reminders are highly effective, targeting is fairly easy and e-commerce is the perfect place for last-minute gifts. However, that doesn't give us the right — or the need — to bombard subscribers with unrelenting e-mails with deals and offers until they buy.   Make sure your SEO and SEM are ready for peak seasons and early shoppers Mark Simon, VP of industry relations, Didit With Valentine's Day just finished and Mother's Day just around the corner, now is the time to consider your overall approach to peak shopping seasons, and how you can be better prepared for them in search.   Today's lists and databases Trans-Actual Pet Owners New list — Trans-Actual Pet Owners — Beach List Direct — This file contains pet owners who order products for their dogs, cats, birds and horses through direct mail, the Internet, telemarketing, television and inserts.   Spanish-Speaking Women Who Shop By Mail New list — Spanish-Speaking Women Who Shop By Mail — Focus USA — This file contains Spanish-speaking women who shop by mail. These women are likely to be married. More than 65% have children at home and spend 38% more on children and teen products than the general population.   Centurion's Affluent Online Apparel Buyers New list — Centurion's Affluent Online Apparel Buyers — Centurion Lists — This file contains people who purchase online often through various retailers. All have income over $150,000. These are people compiled from transactional data who have also responded to surveys detailing purchase information on clothing and similar products.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles

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