DMNews: NRF predicts retail sales rise, Quad/Graphics will buy Worldcolor

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January 27, 2010 Check out DMNews on your smartphone Advertisement Got the Itch to Switch? 5 Steps for Switching Hosted CRM Vendors Advances in Hosted CRM make switching vendors enticing. But is a change right for your company? Make an informed decision with insights from vendors and clients who've already done it. Download your FREE research now Today's News NRF predicts 2.5% rise in retail sales this year Frank Washkuch The National Retail Federation predicted that retail industry sales will increase 2.5% this year over 2009. Last year, total retail sales declined 2.5% over the prior year. The increase in retail sales is attributed to factors such as the housing market and employment picture.   Quad/Graphics to buy Worldcolor Frank Washkuch Quad/Graphics announced January 26 it will acquire print and digital services company Worldcolor this summer. The takeover gives the combined company a roster of nearly 30,000 employees, according to a statement. It will serve customers in the US, Canada, Latin America and Europe in the magazine, catalog, retail insert, book, directory and direct mail industries.   Dentsu acquires Innovative Interactive Dianna Dilworth Dentsu Holdings USA, a subsidiary of Japanese company Dentsu, has acquired Innovation Interactive, a digital marketing firm. Innovation Interactive operates agencies 360i, a digital firm; SearchIgnite, a search agency; and Netmining, an audience optimization platform. Terms of the deal were not disclosed.   Small restaurants turn to e-mail to promote Valentine's Day specials Dianna Dilworth Clients of MustHaveMenus, an online marketing service for small restaurants, are using e-mail through this month and February to promote specials and dinners for Valentine's Day to local customers. MustHaveMenus partnered with e-mail marketing firm Constant Contact last December and integrated its e-mail platform at the beginning of this month.   Media Horizons hires Page as first creative director Kevin McKeefery Media planning agency Media Horizons has named Joe Page its first creative director. He works mainly on Media Horizons' Liberty Medical account, but oversees all of the agency's creative.   From the print edition Domino's delivers with centralized database Mary Elizabeth Hurn Pizza delivery dynamo Domino's has adjusted and evolved its CRM and list strategy for both direct mail and e-mail to address customers' preferences and their dynamic lifestyles.   ROI takes wheel after downturn Chantal Todé Auto marketers are learning that tight targeting is the key to sales conversions   Advertisement: Today's lists and databases Bottom Line Natural Healing Newsletter Ride-Along New insert program — Bottom Line Natural Healing Newsletter Ride-Along — Boardroom — This file contains people who have subscribed to a newsletter devoted to natural healing. These prospects are mostly older than age 60. Forty-seven percent are female.   Extreme Potency Buyers New list — Extreme Potency Buyers — Impulse Media — This file contains buyers of a male potency supplement. Most are more than 40 years of age.   Senior Conservative Donors New list — Senior Conservative Donors — Allegiance Lists — This file contains conservative donors 65 years of age or older. The file is 60% male.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

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