DMNews Database Weekly: Salesforce.com's inspiration? It's Facebook

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August 12, 2010 Check out DMNews on your smartphone Inside CRM/Database Salesforce.com's inspiration? It's Facebook Ryan Chatelain Al Falcione, Salesforce.com's senior director of product marketing, recently spoke to DMNews about the company and the evolution of CRM technology.   News Open market for CRM apps Ryan Chatelain Microsoft and Google began selling third-party business-to-business CRM applications this year, challenging Salesforce.com's lead in the space.   Networks use social rewards Ryan Chatelain Television networks are now using social media and their websites to create rewards programs for viewers. NBC, ABC Family and USA Network have launched such programs since May.   Webtrends acquires Transpond to go beyond measurement Shahnaz Mahmud Web analytics service provider Webtrends has acquired social marketing company Transpond to broaden its offerings beyond measurement. Financial terms of the deal, signed August 10, were not disclosed.   VH1, Foursquare launch mobile sweeps initiative Shahnaz Mahmud Viacom-owned entertainment network VH1 launched a location-based mobile targeting initiative July 26 through social network Foursquare.   National Geographic Channel using Janrain platform to collect consumer data Ryan Chatelain Janrain, a provider of user-management platforms for the social web, released its Janrain Capture software-as-a-service platform August 10. The National Geographic Channel is among the companies using it to collect data about website visitors.   Advertisement Hosted CRM Can Be Your Secret Weapon to Success! > Download an unbiased, FREE comparison guide of the top 15 industry leaders to help you evaluate which CRM vendor solution fits your company. >> Download your FREE Hosted CRM Comparison Guide Column Custom metrics jump-start customer loyalty management Paul Weiss As customer loyalty management continues to mature, loyalty gurus across industries continue to refine strategies to deliver increased relevance to their customers. This includes retailers, financial services, travel & entertainment and subscription services.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   How to go from vertical lists to broad market Alex Aigner, EVP of business development, Datalab With the average cost of a vertical list around $125/M, marketers can cut their data cost almost in half by switching to a national demographic file supplemented by a predictive model. Vertical lists by default are specialized groupings of individuals rather than mass millions.   From DMNews' Direct Line Blog Netflix inks deal to stream more films Frank Washkuch Netflix is turning more of its attention to direct streaming of films - and away from the mail.   Contributing Op-eds If you would like to contribute an Op-Ed to the DMNews' Database & CRM Insider weekly newsletter, please send it to features@dmnews.com. Editorials should be 400 words; thought-provoking, not promotional; and include a one-line author bio and headshot.

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