DMNews: BPA names new chair, adds to board

June 2, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Lower Marketing Costs & Increase Market Share Learn how Multilateral Online Marketing (SEO, PPC, Video, Email)  can drive new sales via the Internet, even in tough economic times. Our free guide reveals online marketing tactics that provide immediate results, increased leads & measurable ROAS. Download Free Guide - www.fathomseo.com/battleplan-guide Today's News BPA names new chair, adds to board Lauren Bell June 01, 2009 BPA Worldwide has named Gaye Sussman its chairman for 2009-2010 and elected five new members to its board of directors. BPA president and CEO Glenn Hansen will report to Sussman, and she will oversee board meetings and sit on the executive committee of BPA.   DazMedia opens West Coast social media practice Nathan Golia June 01, 2009 DazMedia, a digital agency whose clients include Pfizer, has opened a Los Angeles office specializing in social media. Daz Connell, CEO of the Hackensack, NJ-based agency, said that the company decided to open the practice on the West Coast to serve client demand.   AOL Food debuts "Summer Grilling" Dianna Dilworth June 01, 2009 AOL Food, a division of AOL's publishing unit MediaGlow, has teamed up with advertiser Frito Lay's Stacy's Pita Chips product to launch a new summer program, called "Summer Grilling," which offers consumers summer recipes. The series, published at food.aol.com, will feature an editorial gallery of recipes that feature Stacy's Pita Chips products.   Civil War Web site integrates with advocacy, fundraising system Chantal Todé June 01, 2009 The Civil War Preservation Trust has introduced a new Web site, www.civilwar.org, that is integrated with the organization's online marketing, advocacy and fundraising system. CWPT partnered with interactive communications firm Threespot to define, design and deploy a revitalized user experience. The site's redesigned front-end is integrated with Convio CMS, a full-feature content management system for nonprofits.   Keystone Country Store PIP available June 01, 2009 Estee Marketing Group has been awarded management of the Keystone Country Store Package Insert Program. These mostly male buyers spend an average of $90 per order for bow hunting supplies, field dressing supplies, backpacks and other outdoor gear.   In This Week's Print Edition New Cisco push is heavily social Chantal Todé Cisco is relying heavily on social media in a new campaign for its Web conferencing program, Webex. The campaign also targets a broader audience than previous efforts.   Postal decline worsens due to delivery flaws Cara Wood, Lynne Miller According to the unaudited numbers released by the US Postal Service last week, the agency faces a net loss of $2.67 billion year-to-date.   Web Weekly Top Tips: Keeping your databases safe and secure As data collection becomes increasingly complex, sophisticated and essential for marketers, protecting the security of those databases is more important than ever. We asked several top experts to offer their best tips for how marketers can make sure their data stays safe.   more » Today's lists and databases America's Active Choice Seniors New list — America's Active Choice Seniors — ListSolutions — This file contains people more than 60 years of age who enjoy their retirements by traveling, spending more time with their grandchildren, visiting casinos, shopping, and engaging in a variety of activities with family and friends. Some others have decided retirement is not for them and seek employment outside the home.   Stock Picks Today e-Newsletter Subscribers (Opt-In Email File) New e-mail list — Stock Picks Today e-Newsletter Subscribers (Opt-In Email File) — eMailtricity — This file contains active stock investors who are seeking specific stock picks that will help them maximize the returns of their self-directed stock portfolios.   Cabela's Club Visa Credit Card Statement Stuffer New insert program — Cabela's Club Visa Credit Card Statement Stuffer — William-Neil Associates — This file places inserts into the billing statements of buyers of a wide range of products. These prospects are 78% male, have an average household income of $70,000, and are age 52 on average.   WDC US Astrological And Good Luck Buyers New management — WDC US Astrological And Good Luck Buyers — Macromark — This file contains individuals who are looking to change their luck. In response to a direct mail piece, these individuals have put their faith in "Maria The Magician", "Master Messidor", or one of WDC's many other astrology experts to receive magic numbers, astrology readings and/or instruction on obtaining good luck and monetary gain. Donations begin at $19.99. More than 89% of prospects are more than 50 years of age.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll
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