DMNews' Digital Insider: New Cisco push is heavily social

June 2, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Create Digital Interactive Collateral from Any PDF Upload a PDF of any type of collateral and watch as a flash-based digital edition is created and hosted for you and your audience. Great for Catalogs, Magazines, Brochures, reports - anything. Add rich multimedia, links, and get great readership analytics. Try it free for 14-days from Zmags or email sales@zmags.com for more information - or call 866-98-ZMAGS. Click here to upload a PDF now! Latest News New Cisco push is heavily social Chantal Todé Cisco is relying heavily on social media in a new campaign for its Web conferencing program, Webex. The campaign also targets a broader audience than previous efforts.   New Microsoft engine Bing vies for SEM share Nathan Golia On June 3, Microsoft will replace Microsoft Live Search with its new search engine, Bing. The new portal, which the company describes as a "decision engine," emphasizes categorization and depth in search results in an attempt to compete with Google for market share and, subsequently, ad dollars.   RightNow helping clients get social Lauren Bell RightNow Technologies has joined the growing field of CRM providers offering social network monitoring to clients. Cloud Monitor, part of RightNow's latest service suite upgrade, tracks consumer comments on Twitter and YouTube and feeds these data into the user company's CRM system.   Sears testing new store format tied to online shopping Chantal Todé Sears Holdings Corp. is testing a new store format that has one foot in online shopping and the other in bricks and mortar retail. MyGofer "is a completely new shopping experience that offers the best of online and bricks and mortar," said Brenda Storch, a company spokeswoman. The concept is more than a buy online and pick up in store strategy, Storch continued.   Local marketing shifts to digital Lauren Bell, Dianna Dilworth According to The Kelsey Group's Annual Forecast, local advertising is shrinking. In 2008, the market size of the US local media and advertising market was estimated at $155.3 billion.   Impaqt launches new paid search reporting tool Sharon Goldman A new tool launched by search marketing agency Impaqt, called the Search Management Ad-Hoc Reporting Tool (SMART), offers marketers the ability to create sophisticated, customized paid search campaign reports, providing the agency's clients with greater control over their data.   Inside Digital Social media and video measurement take world of Web analytics to next level Sharon Goldman When Omniture announced a new solution to measure the success of Facebook applications last week, it was just another example of the growing complexity of analytics and the expansion of analytics beyond Web sites to social media content hubs such as YouTube, Facebook and blogs. In a way, experts say, the term 'Web analytics' itself is becoming a bit of a misnomer.   Opinion Three questions to consider before launching an alternative search strategy Allen Hammock, Senior Product Evangelist, LookSmart Diversifying your search advertising strategy can improve ROI. Here is what you need to know when evaluating a search engine or network.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   The five best ways to ruin your search program efforts in 2009 Gerry Bavaro Whether you're talking about major banks or the stock market, poor performance is hot for '09. Don't leave your SEM campaign out of the mix — read on for five great ways your search can underperform this year.   Click below to visit DMNews' Caples Community Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
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