DMNews' E-Mail Weekly: Fabric.com increases conversions by 43% by focusing on e-mail

July 29, 2009 Check out DMNews on your smartphone Advertisement *NEW* Q209 Email Breakthrough Report: The Best in Email Marketing The second installment in the Breakthrough Report series offers in-depth analysis of the latest email marketing trends and best practices from major brands including Apple, Dell and Travelocity. Review actual campaigns selected for outstanding strategy, content and creative execution. Download your free copy today. News Fabric.com increases conversions by 43% by focusing on e-mail Dianna Dilworth Last year, online fabric store Fabric.com has revamped its e-mail program to be more life cycle and behavior focused and since then has seen open and click-through rates double and conversions increase by 43%.   DMNews chats with Experian CheetahMail creative director Steve Sharp Steve Sharp, creative director at Experian CheetahMail, discusses the e-mail newsletter redesign for Fit Pregnancy, an online destination for mothers-to-be   Pourfect Dublin by Dialogue Ireland In an effort to jumpstart tourism in a tough economy, Dublin Tourism tapped Dialogue Ireland to create a campaign that celebrates the 250th birthday of iconic Irish beer brand Guinness.   Yahoo to refocus advertising and user experience after 13% decline in revenue Dianna Dilworth As Yahoo sees a drop in revenue, the online giant is refocusing to build out its ad offering and the user experience on its site. In yesterday's sales call, Yahoo reported revenues of $1,573 million for the second quarter of 2009, a decrease of 13% from the second quarter of 2008. The decrease was driven by a 15% decline in search advertising revenue and a 14% decline in display advertising revenue.   DMNews seeking Essential Guide to E-mail columns DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   Advertisement Opinions Inbox Insider: Endless e-mails are not the way to win a customer Dianna Dilworth About a week and a half ago I ordered a pair of sandals from Endless.com and since then, the e-mails have seemed endless. This is not the way to build a relationship with an existing customer. I would like to see is them embrace my new customer status with a softer approach to e-mail and maybe an incentive that could be more relevant to me.   DRTV advertisers need e-mail for response & acquisition Jason Oates The e-mail advertising channel is facing the same challenges and opportunities that the DRTV channel experienced over the past two decades. There are no longer any doubts about the ability of DRTV campaigns to generate sales. But you may be surprised to learn that e-mail advertising has already proven to be the most effective online channel for DRTV advertisers and is now the most popular form of direct response marketing.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2008 DMNews Essential Guide to E-mail Marketing is now online The 2008 DMNews Essential Guide to E-mail Marketing is now available as a PDF file. Click on the image or headline to download it.   Key ways to optimize unsubscribe requests Arthur Sweetser, CMO, e-Dialog As the Internet audience matures, convincing people to sign up for e-mail marketing has become much more of a challenge. That makes every address added to your database a valuable asset. Though many companies fixate on address acquisition, they don't pay sufficient attention to the relevance of their e-mail campaigns.   Lists and Databases Kompass International C-Level Executives New list — Kompass International C-Level Executives — Worldata — This file contains senior-level business professionals working at companies around the globe.   Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Caples Community With a new site from Fathom, Knoll's new Generation office chair tells office workers to "Sit how you want" Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
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