DMNews Database Weekly: Asthma nonprofit launches awareness, treatment PSA during Olympics

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February 18, 2010 Check out DMNews on your smartphone Advertisement Customer Centricity May 3-5, 2010 Columbia University Campus, New York City Learn how to move from product centricity to customer centricity to create sustained value and a competitive advantage. Please click here to learn more. News Asthma nonprofit launches awareness, treatment PSA during Olympics Mary Elizabeth Hurn February 17, 2010 The nonprofit Asthma and Allergy Foundation of America (AAFA) has launched a PSA-centered effort to raise awareness of the two main causes of asthma, airway constriction and inflammation. The campaign, which has financial and editorial support from pharmaceutical giant GlaxoSmithKline, features TV spots, a microsite, e-mail newsletters and social media.   Volkswagen names Draftfcb its CRM AOR Mary Elizabeth Hurn February 17, 2010 Volkswagen of America named Interpublic Group's Draftfcb its agency of record for CRM on February 17. The agency, hired after a review, will take over duties previously handled by Crispin Porter & Bogusky and Euro RSCG Worldwide.   Rogers Communications taps Rosetta as direct AOR Kevin McKeefery February 16, 2010 Toronto-based Rogers Communications has named Rosetta its interactive and direct marketing agency of record after a review.   Bigeye Direct, Advanced Mailing to merge Frank Washkuch February 17, 2010 Printing and mailing firms Bigeye Direct and Advanced Mailing Services announced February 16 that they will merge. Financial terms of the deal were not disclosed.   Olympic efforts carry direct torch February 15, 2010 Crest and Visa aim to score points with consumers' Olympic spirit by using direct tactics such as CRM and e-mail marketing during this month's Winter Games.   Sara Lee grows awareness of eco-wheat using social Dianna Dilworth February 15, 2010 Sara Lee's EarthGrains brand is conducting a campaign to promote its use of environmentally friendly Eco-Grain wheat provided by Horizon Milling in its whole wheat bread products. The "Plot to save the Earth, one field at a time" effort, created by Ogilvy & Mather, incorporates social media and an interactive Web site, as well as digital advertising, in-store promotions and TV ads. EarthGrains is also collecting e-mail addresses on site to build its database.   Column Put some skin in the one-to-one game Andy Cutler, chief strategy officer, Mercury After 30 years in the direct and database marketing industry, it shocks me how little progress has been made in one-to-one marketing. Many of us on the agency and service provider side of the equation are quick to blame timid clients for impeding progress, but instead we should ask ourselves: "What is it about our business model that impedes the advancement of one-to-one marketing, and what can we do to change it?"   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue
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